Media

9 Reasons Your Business Should be an Attention Whore

January 9, 2020 0 comments

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, because without attention, nothing else happens Are you focused on getting your customers’ attention? Advertising is paying for attention. PR […]

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February 5, 2016 0 comments

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Creative vs Media Strategy – Which Comes First?

May 21, 2013 0 comments

I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies, about the important relationship between creative and media buying. How do creative choices affect media buying decisions and conversely, how do media buying decision influence the creative process? We sat down for a quick Q&A. From the big idea to campaign integration, to media  strategy, it’s all about developing the best creative concepts and […]

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Online Video Advertising vs. Online Video Marketing

March 4, 2011 0 comments

The terms online video advertising and online video marketing, like the broader terms advertising and marketing themselves, are often used interchangeably. According to online dictionary MerriamWebster.com, advertising and marketing are defined as follows: Advertising: The action of calling something to the attention of the public especially by paid announcements. Marketing: An aggregate of functions involved in moving goods from producer to consumer. Online video advertising approaches the goal of increasing sales in a more direct fashion, announcing a product, service or special offer and […]

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