Supercool Creative Agency
Category Archives: Media

9 Reasons Your Business Should be an Attention Whore

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Posted on December 04, 2017 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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5 Things Video Game Execs Need To Know About Marketing Games

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Posted on May 13, 2015 at 00:48 AM

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

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Creative vs Media Strategy – Which Comes First?

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Posted on May 21, 2013 at 07:40 AM

I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies, about the important relationship between creative and media buying. How do creative choices affect media buying decisions and conversely, how do media buying decision influence the creative process? We sat down for a quick […]

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Online Video Advertising vs. Online Video Marketing

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Posted on March 04, 2011 at 14:58 PM

The terms online video advertising and online video marketing, like the broader terms advertising and marketing themselves, are often used interchangeably. According to online dictionary MerriamWebster.com, advertising and marketing are defined as follows: Advertising: The action of calling something to the attention of the public especially by paid announcements. Marketing: An aggregate of functions involved in moving goods from producer to consumer. Online video […]

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