Supercool Creative Agency
Category Archives: Viral Marketing

Is Your Video Marketing Strategy Smart or Stupid?

by

Posted on July 03, 2017 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

Continue Reading


Five People Who Have To Watch Your Viral Marketing Videos

by

Posted on July 01, 2017 at 06:39 AM

Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary […]

Continue Reading


Does Marketing Video Production Value Matter? F#@k Yeah!

by

Posted on June 29, 2017 at 00:17 AM

Marketing Video Production Matters So you just watched a video about a cat that did something amazing – likely stuff every other cat on the planet does every day, but this cat’s owner caught it on her iPhone and because she wasn’t selling anything, it went viral. That’s awesome and amazing and lots of positive […]

Continue Reading


5 Reasons Your Viral Video Won’t Go Viral

by

Posted on June 27, 2017 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

Continue Reading


Video Marketing Ideas for the Pharma Industry

by

Posted on June 22, 2017 at 22:57 PM

With the right ideas and execution, live video combines the immediacy and visual appeal of live events with the interactivity of social media and the ability to reach worldwide audiences. According to a recent Cisco forecast, live mobile video will grow 39-fold from 2016 to 2021, meaning live video is opening up all sorts of […]

Continue Reading


6 Reasons Customers Don’t Use Your App

by

Posted on November 11, 2016 at 09:16 AM

6 Reasons Customers Don’t Use Your App Creating an app for your business is perhaps one of the most important decisions that you will take. Not only will it help in creating an image of your brand, it will also become the prime factor in the way potential and existing customers engage with your business. […]

Continue Reading


5 Reasons Instagram Marketing is B**ch Slapping Facebook

by

Posted on February 20, 2016 at 00:00 AM

With marketing fads coming and going faster then ever in this digital age, one trend has remained king…social media. The millennials who only vaguely remember the days of dial-up internet (cue the ear-splitting, screeching phone sound effect) have gone from consuming Play-Doh to consuming content at a rate that’s a Digital Marketing Manager’s dream.  (Yes, […]

Continue Reading


Social Video Marketing And Why You Need to be Reaping the Benefits

by

Posted on August 07, 2015 at 06:08 AM

Video is no longer just an option for your brand; it’s a marketing tactic that’s here to stay. Social video marketing has gained popularity over recent years and is becoming a powerful tool for connecting with customers and building brand awareness. Businesses who create videos are likely to reap the benefits of increased sales, more […]

Continue Reading


Are Viral Videos Even Worth It?

by

Posted on August 06, 2015 at 00:48 AM

“If I can just make one video go viral…” Many marketers make the mistake of thinking that viral content is good promotion. Sure, if you can make a viral video, then you’ll get a lot of eyeballs on your brand. If you stick a website link in there somewhere, then you might even notice a […]

Continue Reading


Is Your Brand or Startup Cashing In on Social Media Addiction?

by

Posted on July 24, 2015 at 07:40 AM

Social media is the addiction of choice for the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and literally hooked on their mobile devices and laptops. They’re running […]

Continue Reading