Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return on video, and social media in general. What’s all this activity doing to sell more stuff? Developing a video marketing […]
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Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS THE AGENCY DONE WORK THAT’S ALIGNED WITH YOUR SENSIBILITY? Forget about whether they’ve done work specific to your industry. You […]
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Your digital marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter while two others act focused on the meeting, but keep darting their eyes at their laptops every time no one […]
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Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising. Social media has the potential to far outweigh the power of ads but effective social media marketing takes […]
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Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary demographic, made up of people who are either somewhat likely to buy or in a position to influence those who […]
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Nobody really wants to talk about this. They’re too busy counting Twitter followers, Facebook likes, pins, Snaps and YouTube views, but how is all of this social media activity contributing to your bottom line… sales? Better yet, does your social media marketing strategy even involve sales? Brands, businesses and organizations are learning that social media is great at getting attention, building awareness and sparking engagement. But then what? At some point you have to stop […]
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How do you plan and execute an effective digital marketing campaign? You plan to change the plan. Be diligent, be ready, be prepared and above all be ready to adapt and react. Why? because your fans are a bunch of sick, twisted, fickle, blood thirsty, evil bastards just dying to see your marketing fail. This is the part where I’m supposed to back away from my attention-getting title and tell you what I really mean. Not […]
Read MoreLife has a funny habit of neglecting the worker bees. But as technology continues to transform our interactions with customers, your Social Media Manager, not your CEO, is the one who will make or break your organization. Here are four reasons to be nicer to them, seek their input and show more respect for their opinions. 1. They shape your brand A company is only as strong as the sustainable alignment between a brand and […]
Read MoreThe hardest part of anything ambitious and worthwhile is getting started. The second hardest part is sticking with it. The best way to do both is to have a plan, strategy, roadmap… whatever you want to call it. Here, I’ve outlined the 10 key categories that should be in there. Just lay this out in a PowerPoint, KeyNote, or Word and start filling in the blanks. If you need help with any of it, give […]
Read MoreThe social media ROI problem starts with the belief that social media marketing is all about raising awareness of and interest in something, and that it’s not tied to sales, and that social media teams shouldn’t be held responsible for selling stuff. 1. SOCIAL MEDIA TEAMS SHOULD BE HELD RESPONSIBLE FOR SELLING STUFF Throw a salesperson out on the community management front lines and see what happens. I don’t like salespeople any more than the […]
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