These daze, humor isn’t just entertainment – it’s a marketing superpower! Marketing and advertising people – your potential customers – are bombarded with ads every time they view, click or check anything! Most of these ads are ignored – even resented – but throw in a clever joke, a surprising twist, or an unforgettable visual gag, and suddenly — you’ve got attention. That’s why funny ads have more impact than serious ones, and why we […]
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OK, so I just asked SuperGrok to write a blog post about me – David Murdico – and my company Supercool Creative. I gave it zero info. Ai is super powerful everyone! It’s intuitive – and given direction, it’s only going to get better – with writing, with video, with ideas, analytics – crazy times coming! As marketers, advertisers, agencies, video production companies – let’s all have fun with it and make a few $$ […]
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AI in Video Advertising 2025: How Supercool Creative Agency Can Transform Your Campaigns The year is 2025, and Artificial Intelligence (AI) is no longer the future—it’s the now. It’s reshaping industries faster than your TikTok feed refreshes, and video advertising is no exception. For brands, businesses, startups, and marketers, one name stands out as a leader in this space—Supercool Creative Agency. We aren’t just playing the game; we’re setting the rules, helping customers tap into […]
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As a marketing executive looking for that perfect, FUNNY commercial production company to hire – to write and produce that next viral sensation – or simply sell your amazing product or service – you know that your company’s commercials and advertisements are going to play a major role in driving success. The tone and style of those commercials can impact their overall effectiveness – so let’s take a closer look and explore the benefits of […]
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Video ads work! From billboards to commercials, to a caveman named Bob posting cave drawings to attract people to his collection of coconuts and fish – advertising has always been a crucial aspect of marketing. So, with the advent of video and the accessibility of TV, OTT and social media ad options – video ads have now become the most powerful tool for businesses to reach their target audiences. Video ads are a great way to […]
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Why Should Your Team Work With a Creative Agency instead of Handling Marketing Video Production In-House? Creating marketing videos can be resource-intensive, so more and more businesses face a dilemma of whether to work with a creative agency or write and produce marketing videos in-house. About 89% of marketers claim that marketing videos provide a better return on investment than other methods. Similarly, over 68% of consumers prefer watching videos to reading text. This trend […]
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Dear Sir or Madam, will you read my book? / It took me years to write, will you take a look? – Paperback Writer, The Beatles “The Medium is the Message” has never been more true than now. Building a brand means being on the right websites and the right accounts, owning the right keywords and attaching to the right hashtags. In terms of influence, the Superbowl Ad has been displaced by the viral video; […]
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NOTE – The following article was originally published at the peak of the pandemic, but the solutions outlined below are fast becoming popular options even as we start going back to normal! So how do you do video ad production, or any kind of video production during a pandemic crisis like Coronavirus, which necessitates social distancing or everyone flat out staying at home? What’s the best way to produce marketing videos and social media video content without […]
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The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many brands, businesses and startups hire a production company or video marketing agency to develop concepts, produce videos and promote them […]
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Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip – Tell a Great Story You don’t have to go back to your ancient heritage as the great grandson of […]
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