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Category Archives: Uncategorized

Video Production and Marketing: Brand Awareness or Call to Action?

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Posted on December 11, 2017 at 08:12 AM

The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]

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Why Small Businesses Should Budget For Video Marketing

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Posted on December 07, 2017 at 05:00 AM

Guest post written by Owen Andrew | @owenandrew7 In today’s world, companies are looking for new ways to promote their business. Technology has changed public relations, and with the Holiday season coming, companies need to up their game plan to maximize holiday sales. Today’s business professionals need to start using video to create social ads, connect […]

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

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Posted on December 05, 2017 at 02:30 AM

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more. […]

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9 Reasons Your Business Should be an Attention Whore

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Posted on December 04, 2017 at 06:17 AM

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, […]

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Video Marketing, American History, and the 4th Of July

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Posted on July 04, 2017 at 10:57 AM

Imagine if the founding fathers had video marketing? How would that kind of technology – Skype, Google, Facebook… Snapchat… have impacted world history? They had Paul Revere and a horse. Today is the fourth of July, Independence Day! Happy 4th of July everyone! What a lot of people don’t think about, is that the 4th […]

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How to Find The Best Digital Marketing Agency

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Posted on July 01, 2017 at 02:09 AM

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on your end to make sure one of them is right for you? I’ve been running digital marketing agency Supercool Creative for 10 years, and in […]

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9 Reasons People Watch Online Videos

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Posted on June 29, 2017 at 17:12 PM

Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement. […]

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Content Marketing Plan for Brands and Startups

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Posted on June 29, 2017 at 11:34 AM

Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position […]

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Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through

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Posted on June 29, 2017 at 00:00 AM

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but […]

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Fire Breathing Dragon Discovered In New Jersey

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Posted on May 28, 2017 at 14:11 PM

Researchers in Camden, NJ  have identified the actual remains of what they are certain is the first legitimate proof of the existence of Fire Breathing Dragons. Warren Latham, lead researcher at the School of Ancient Studies at The University of Camden says The artifact, dating back to at least 50 BC “clearly shows wings,  the […]

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