Each year, startup companies introduce their products to consumers with a goal of becoming a consumer favorite. As a digital agency that has the pleasure of working with brands and startups, we at Supercool help similar companies present their products to target audiences through creative mediums such as digital marketing or social media management. While…
If there’s a lesson from SXSW it is that a brand must determine how to stand out during a major event. During events sponsors, musicians, and directors all compete for consumer attention, so it is imperative that a brand strategize effective ways to capture as much attention as possible. Converting potential consumers into brand loyalists…
The first week of Austin’s film, music, and interactive festival South By Southwest (SXSW) has officially started and the two-week event is already trending. The festival’s music and film components may catch your attention, but for myself, I’m keeping a watchful eye on the SXSW Accelerator award ceremony. Running from March 11th to March 13th, the…
If you’ve followed the supercool series of sites to help take your brand to the next level, then you already know that Facebook, Twitter, YouTube, and Google+ each have their pros and cons. This last post however presents itself differently from the others simply because it functions completely differently from the others. Instagram, which launched…
A few posts ago we discussed the top two social media sites for your brand: Facebook and Twitter. Both are pretty basic to comprehend, but require some careful analysis before implementation. But those aren’t the only sites that can come in handy when promoting your brand. When you consider that the average individual spends close…
So you have a brand that you know is amazing and you’re ready to show it to the world via social media. Congratulations! But wait, before you attempt to tackle the virtual beast let’s think about this together. When considering social media integration, you can’t just put your brand on any and every site just…
Out of all the memorable moments that arose from the 2013 Oscars, the most noteworthy has to be Jennifer Lawrence’s embarrassing trip. On the way to accept her award for Best Actress, Silver Linings Playbook, Lawrence tripped on the layers of fabric making her dress. Addressing the faux paus head on, Lawrence managed to pull…
In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,…
Oreo’s social media team jumped on an opportunity during the Superbowl blackout, tweeting about dunking in the dark. Quick thinking and timely posting got them over 13,000 retweets. Of course, every brand isn’t going to get the same results as Oreo with their 71,000 followers but there are still universal lessons to be learned. Flexibility:…
In celebration of Martin Luther King Day, and the impact he had on our country and the world, I thought I’d reflect back and see what he knew about social media. OK, I’m done. He knew nothing about social media. How could he? He was a great man but he wasn’t a wizard. In the…
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