Why Should Your Team Work With a Creative Agency instead of Handling Marketing Video Production In-House?

Creating marketing videos can be resource-intensive, so more and more businesses face a dilemma of whether to work with a creative agency or write and produce marketing videos in-house.

About 89% of marketers claim that marketing videos provide a better return on investment than other methods.

Similarly, over 68% of consumers prefer watching videos to reading text.

This trend has made video ads an essential investment for both B2B and B2C companies for boosting brand awareness and driving more traffic, engagement and sales.

This article will help you understand the difference between the two and determine which option works best for you. 

Creative Agency vs In-House Video Production

A video creative agency conceptualizes, writes and produces marketing content for other businesses. They handle scripts, storyboards, video production and post production and work on a contractual basis.

An In-house production team consists of employees within the company who create marketing content for your brand. This team works full-time within the company. 

Here are 7 Reasons to Consider!

1. You’ll Benefit From New Ideas

Creative agencies can bring a fresh perspective to your brand. They’re not part of your company. So, they enable you to eliminate monotony in your content.  

Since your team is already so familiar with how you do things – maybe too close to the project –  it may sometimes be hard for them to think outside the box.

However, a new direction from an outsider can give you what you need to improve your marketing and delight your customers. 

2. Creative Experience

A creative agency brings levels of experience that may not be present within your team. They have skilled professionals with experience in every aspect of the creative and production process. 

• Creative concepts – funny ad ideas, emotional ideas – ideas that will connect with your audiences
• Script writing
• Storyboards
• Production
• Post Production – motion graphics – music
• The best sizes and formats to use across social media advertising and OTT platforms

So, they are better equipped to handle comprehensive projects and areas your team may not be ready to deal with efficiently and cost-effectively.

3. Reduced Costs Vs In-House Marketing

Hiring a creative agency can be more cost-effective than using your in-house team. 

The marketing and production process involves various resources, processes, and expertise, which can be time-intensive. It can be expensive to find great creative talent, train them within your company and maintain them full time. 

A creative agency, however, has all the structures in place to start right away. So rather than spending resources doing trial and error, you are better off with a creative agency. 

Furthermore, you get to pay them on a contractual basis, allowing room for periodic or short term projects. 

4. Faster Results

A video production company focuses solely on creating content and isn’t involved in your day-to-day company activities. 

This enables them to complete work faster and more efficiently than your in-house team would.

5. Accessibility to Resources

Creative agencies focus on content creation for marketing and promoting brand awareness.

They have access to more resources like talent, locations, crew, freelancers…

Easy and fast accessibility makes them well suited to produce better results for your business. 

6. Free Publicity!

A creative agency could open up your business to free publicity.

Remember, an agency is always building their brand, so they’re bound to use your work to advertise themselves across social media channels, press and awards shows. 

The advantage here is that they expose your brand to their audience. This could, in turn, help you gain traffic and potential customers. 

7. You can work with multiple agencies / try them out!

Creative agencies / production companies can excel in specific industries and/or styles and attitudes.

Some swing towards comedy video advertising while others focus on action, product demos, effects or

Therefore, finding the right agency that meets your goals is essential. How can you figure out if an agency is right for you?

Here are a few tips:

TIP 1. Know what creative agency services you are looking for

There are many Creative agencies on the market, and some of them will be able to handle your video creative and production needs better than others. 

For example, some companies may focus on live action videos, while others may be experts at animation and CGI and motion graphics.

So, understanding your specific needs and expectations can help you narrow your search.  

Are you looking for:

• Live action
• Animation
• Video ads
• Marketing videos
• Social media videos
• Explainer videos

And also, what style, brand voice and attitude are you looking for?

TIP 2. Explore all your potential sources of information

After establishing what services you need, search for an agency with the right fit. 

Try contacting other companies that have outsourced their production for recommendations.

Reliable suggestions like these are more likely to put you in touch with high quality and affordable options. 

TIP 3. Meet the team beforehand

When you have identified a potential creative agency, you must always conduct more in-depth research on them.

It helps to meet them personally. Find out how they work, how they have handled different clients and gotten results, etc. 

This process can help you determine whether they are the right fit and thus save you trouble down the road. 

TIP 4. Quality over price

Many businesses tend to seek out the cheapest solutions, but this is a bad strategy.

In the creative industry, as in any industry, quality warrants a high price.

So, that extra cheap option may end up costing you way more when you have to deal with:

• Unprofessional / under skilled teams
• Late delivery times
• Poor quality work

It is always best to consider the value of the work provided rather than focusing on the price. 

TIP 5. Demonstrated experience

You want to check if the agencies you are considering have some experience with the work you need.

Have they demonstrated results for other companies?

How are their other client relationships?

Knowing this beforehand would save you problems later, such as failing to deliver as previously stated. 

So, Should I Work With a Creative Agency Instead of Handling My Marketing Video Production In-House?

That’s your call.

Provided you have the internal team that can handle creative responsibilities that match your brand expectations and timelines, video production, deadlines and deliveries you’re good.

If not, consider working with a creative agency that specializes in video creative, production and strategy to make sure you’re getting the results you need.

NEED HELP WITH VIDEO CREATIVE AND PRODUCTION?

Give Supercool Creative Agency a shout for a quote and let’s talk about your next project!