“Content is the king of digital marketing.” The line itself signifies the importance of content in the digital marketing world.
Content marketing is one of the best digital marketing strategies that you can use to grow your business in the long run, but it does not mean that you should create content on any keywords if you want to rank high on search engine result pages. There are many ranking factors to rank a website on Google.
You must create content on low difficulty keywords if you are just beginning in the digital marketing world, then there will be a chance that your site can rank on search engine result pages. Keep in mind that not just any content is not important – quality content is important.
Also, if you want your site to rank on the top page of Google then you have to create backlinks for your site, which will help your site to rank better. This is one of the key ranking factors that you must know.
If you are unable to rank your site on Google and want help, then you can look for professional content marketing services and they will do everything for you to rank your site higher.
What are the Different Types of Content Marketing Services in 2020?
- Case Studies and Client Profiles:
Case studies and client profiles are not easy to find on most business websites as these take lots of energy and time to build. Your business can increase its trustworthiness and expertise in the eyes of consumers by conveying in-depth research on a particular subject.
To make the content more effective, you can create testimonial video content. To this end, case studies are a very important and effective type of content.
- Social Media Posts:
There are many options available on social media platforms and you can experiment with several types of content across your target audiences. Social media platforms require content and you need to make sure that you are always honest with your content.
There are also content marketing services available for social media that you can hire to create content for more conversion and sales. This can be a very effective approach for your business as it directly helps to target audiences to buy your products.
Infographics are excellent as shareable content. Infographics make it easier for the audience to read and understand complex topics clearly.
There are many top businesses that use infographics on their websites a social channels as they promote an excellent user experience. This will automatically increase your brand authority in the eyes of consumers, as well as search engines.
There are several tools available on the internet with which you can create good infographics and post them on your site for engagement and more shares.
On the other hand, you can also create good infographics and sell them to other sites. Or, if you don’t know how to create them, look for help from content marketing services.
More than reading, people love to watch videos – but they should be relevant and interesting.
To build eve more engagement with your audience, you can create live videos.
Video popularity is increasing a lot and video is regarded as the most popular form of content production.
You do need to keep in mind that just creating videos on any old topic will neither drive traffic nor engagement.
Create videos based in meaningful topics relevant to the needs of your audiences and people are going to find reasons to watch them.
Don’t just create videos all about your brand, as It’s obvious that no one will be interested in watching or sharing.
You can create videos like DIY, testimonials, man-on-the-street or fun, shareable videos.
There are more than a million podcasts all over the world. Podcasts are very relevant to B2C organizations, and you can increase your revenue by making use of this popular content effectively.
Audiences find podcasts very entertaining, helpful and interesting.
You can promote your podcasts in several ways across various platforms and by utilizing content marketing distribution software solutions.
Podcasts are very engaging and in this way you can grow your online business to a great extent.
Th number of podcast listeners is growing day by day and it will grow more in the future.
- White Papers and E-Books:
According to research, more than 70 percent of business to business buyers share white papers with consumers.
Ebooks can be shared more than a hundred times each.
White papers take a longer time to develop, but they can be very effective at keeping people’s attention – and in this way, growing your business.
- Blog Posts or Articles:
Articles are great for driving traffic to your website.
Content that is written in detail can drive lots of organic traffic from the search engine results pages to your site.
For high-quality content, you can also work with content marketing services.
The Final Thoughts
Now you know many of the different types of content marketing services in 2020.
Implement them in your business and make your business grow in no time.
Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He is a passionate blogger and blogs at Social Media Magazine. Follow him on Facebook & Instagram