Using social media to engage with new consumers is something most business owners are passionate about. With all of the different social media platforms on the market, choosing the right one to use is not easy. One of the most popular social media websites in existence is TikTok. On average, TikTok has over 800 million active users.
If you are new to the world of TikTok marketing, learning how to use this platform is imperative. The following are some of the things you can do to successfully engage with consumers on TikTok.
Creating Customized TikTok Content
When trying to make an impression on consumers, you need to develop unique and shareworthy content. Creating and publishing content on TikTok is pretty straightforward. This platform was built to allow users to share short video clips. These clips can be everything from lip-synching to a breakdown of your products/services. It is up to you to develop great content to share with your followers on TikTok. When trying to create this content, be sure to consider some of the following factors.
Get Straight to the Point
One of the first things you need to realize about TikTok is that you are allotted 15 seconds to get your point across. Recently, the team at TikTok has lengthened this to sixty seconds. These sixty seconds can be broken up into four short video segments.
Getting straight to the point is imperative when trying to keep a watcher engaged. You can also save yourself a lot of aggravation by formatting the TikTok video correctly. As time goes by, you will start to get a feel for how to produce interesting and shareworthy TikTok videos.
Let Your Brand Shine Through
As you start to develop content to publish on TikTok, you need to think about getting your brand message apart. Consistent branding across multiple social media platforms can help you establish a sense of trust with consumers. Adequately branding your TikTok content can also help you improve brand awareness. If you are struggling to bring your brand to light in your TikTok videos, it may be time to consult with social media marketing professionals. With professional help, you can achieve the social media success you are after.
Get Familiar With TikTok Effects and Settings
When attempting to make a post on TikTok, you will be presented with a number of effect options. These options allow you to do things like speed up or slow down your videos and use filters. Filters provide you with the ability to change the colors and contrast levels in your video. TikTok also provides you with a timer that can be used to record videos in real-time. Once your video is finished, you can use the trim icon to edit it.
Sharing Your TikTok Videos
After all of the edits and customizations are made, you will be ready to share your video to the masses. During this phase, you will be presented with a post screen with a few different options. This post screen allows you to add hashtags, links and a short description of your video. Using relevant and popular keywords in your post can help you attract a wider audience.
TikTok also allows you to share the video on other platforms like Facebook, Instagram and WhatsApp. This means you can engage with consumers on four different social media platforms with the touch of a button.
Don’t Ignore the Power of TikTok
With a bit of hard work and some marketing savvy, growing your customer base with the help of TikTok will be possible. Reaching out to marketing professionals for help with this advertising campaign can help you avoid mistakes.
Written by Wendy Dessler. Wendy is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.