Influencer Marketing

9 Reasons Your Business Should be an Attention Whore

January 9, 2020 0 comments

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive, because without attention, nothing else happens Are you focused on getting your customers’ attention? Advertising is paying for attention. PR […]

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The Best Ways To Market Mobile Apps and Games

May 1, 2015 0 comments

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along with my two pennies’ worth, of course. Charlyn Keating @CharlynKeating The Appreneur Summit The launch is critical. Generating buzz about the app before it hits the app store and in the […]

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5 Smart Questions to Ask B4 Producing Marketing Videos

February 7, 2015 0 comments

I know the inclination is to just dive right in there and make a video, or hire an online video production company to dive right in there and bang out a video that will go viral, be an ad and explain everything your brand, product or service does and stands for, all in one neat package… oh, and people will want to watch it too, and share with their friends and co-workers. That actually is […]

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VIDEO: Going Viral vs Tapping Influencers

August 27, 2014 0 comments

I was recently a panelist at the MediaPost Social Media Insider Summit on 10/23 at Lake Tahoe, speaking on the topic of “What’s More Important? Going Viral or Tapping Influencers?” Special thanks to the MediaPost team for another awesome event! Here’s the live streamed video from the event:

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Will You Be At The Disrupt LA Tech Summit?

May 1, 2014 0 comments

We will! Who wouldn’t want to attend this rockstar  summit filled with YouTube celebs, Google, IBM, Disney, Sony, and Activision Executives? Supercool will be covering the event and we look forward to seeing you there! Silicon Beach Young Professionals presents the DISRUPT LA Tech Summit – a two day conference, comprised of presentations, panels, workshops and mixers with the industry’s most innovative and successful leaders. The event is this May 8th and 9th at The Le Méridien […]

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10 Most Important Marketing Tech Innovations for 2014

March 25, 2014 0 comments

This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the mobile revolution continues to dominate most of the consumer tech market, other connected devices are also promising to deliver a unified experience across all devices. What this means is more information, more cooperation between devices, and indeed, more chances for effective […]

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Zach Galifianakis Jumps The Fern with President Barack Obama

March 11, 2014 0 comments

I used to love Between Two Ferns… and always looked forward to new episodes… until today. If you haven’t seen it yet, Zach Galifianakis interviews President Barack Obama. Actually, I’m conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea that a web series is featuring the President of The United States. I should also love that they’re doing it […]

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5 Tips for Digital Marketing with Emerging Sports Talent

June 28, 2012 0 comments

The NBA draft propels millions of dollars from owners and organizations to new professional basketball players, just like in any other professional sport. While checks will be flowing from NBA team organizations, brands and eager-to-sponsor companies will also be throwing endorsement opportunities at athletes. This can bring up a lot of questions for brands. Where are the marketing opportunities? Who to endorse? What kind of campaign to create? Will the campaign be effective? Here are […]

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