Top 10 Video And Social Media Marketing Tips For The Video Game Industry

Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using…

Video, Viral & Social Media Marketing Advice For Marketing Executives

I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…

Video and Social Media Marketing: Getting C-Suite Executives To Lead

Originally published on MediaPost, written by Supercool Creative Director David Murdico I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in…

Viral, Online Video, Social Media… It’s All About Selling Stuff

Originally published on MediaPost, written by Supercool Creative Director David Murdico Supercool Creative gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate — since, we’ve been told, we are also listed in the Yellow Pages…

Online Video Advertising vs. Online Video Marketing

The terms online video advertising and online video marketing, like the broader terms advertising and marketing themselves, are often used interchangeably. According to online dictionary MerriamWebster.com, advertising and marketing are defined as follows: Advertising: The action of calling something to the attention of the public especially by paid announcements. Marketing: An aggregate of functions involved in moving goods from producer to consumer. Online video…

“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign…

Five Reasons to Launch Holiday-Related Video and Viral Marketing Campaigns

Each year, we’re seeing more and more video campaigns launching for viral and social media distribution on Facebook, YouTube and elsewhere by larger brands and businesses intent on tapping into the power of video as a marketing tool. Likewise, we’re seeing an increase in video marketing content centered around holidays. This trend is by no…

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than…

Online Video Marketing And Advertising: All About Your Audience, Not You

Brands, businesses and organizations spend valuable time and resources targeting audiences, predicting where they can be reached and determining how they want to be reached. The answer is simple: They are everywhere, and they don’t want to be reached. They don’t want to know how great you are, and all the wonderful things you can…