Originally published on MediaPost, written by Supercool Creative Director David Murdico
I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in video and social media marketing. I identified three areas that I feel are most important: education, integration and return on investment (ROI).
Many senior-level executives are reluctant to make the jump into video and social media marketing, and with good reason. Launched without proper planning, expectations, or without full support, social media campaigns can carry risks to the success of their brands, products, services and to their very jobs.