In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
Read MoreStartup Marketing
5 Ways To Promote Your Brand Or Startup Online
The internet is becoming a crowded place and brands and startups face the same problem: How to get new customers! It would be nice if customers would just come knocking, but instead of waiting around, they need to get out there and start promoting online. Here’s how. SOCIAL MEDIA Social media these days has become a fast and effective way to reach people and for people to receive and share news. Marketing via social media […]
Read More5 Social Media Content Tips for Startups
In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for results. Therefore an emphasis must be put on creating and sharing the right content so your startup doesn’t burn through […]
Read MoreHow to Find a Social Media Company That’s Worth S#!T
One of our Supercool Blog readers left the following comment on a recent post. “I have been contacted by or contacted social media companies for 3 years. I have been a customer of 5 or 6 companies to help me with social media. I have yet to work with a social media marketing company who provides me with the results I am seeking. What questions should I ask of a social media company? The barriers to entry are […]
Read MoreStartups: Upton Prom Video Shows How to Get an Agency to Want You!
Dear Brands and Startups, If your company is at the point in its growth cycle where it needs an agency to handle its creative outreach, then it’s important to know the best approach. Sure, you can refer to “how-to” posts on various websites, but how about you look to an unexpected video. This video comes from 17-year-old Jake Davidson and is titled: “Kate Upton, Will You Go To Prom With Me?” (below). In Jake’s video, […]
Read MoreWhen to Hire a PR and Social Media Consultant vs an Agency?
Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth to handle the work internally so they need an agency to take over for them. Here are three situations where bringing […]
Read MoreEdginess Without Being an A-hole: 5 Tips for an Irreverent Digital Campaign
Big. In your face. Unapologetic. An edge provides a golden opportunity for marketing: it’s a call for attention. Now, whether people roll their eyes and click away or pass it onto their friends is something that takes some planning. While catching the consumer’s eye is the foundation of successful, edgy marketing, you need to make sure that it can hold their attention, and now more than ever, engage them. Edginess is especially useful for helping […]
Read MoreWhy Marketing Campaigns Need a Lead Digital Agency
Brands and startups need a quarterback that manages the campaign and makes things happen. Digital marketing campaigns have lots of moving parts, from social media to video to banners to interactive to integrated TV initiatives. All of these parts must be aligned to the campaign goals, user experience, brand message and overall look and feel. In an effort to get more done with smaller budgets, digital marketing executives are trending towards working directly with multiple […]
Read More5 Reasons Startups Need a Social Media Marketing Agency
A psychiatrist once told me that he believes everyone should be in therapy. His reasoning was that everyone needs an outside perspective from someone with expertise in solving problems and improving peoples’ situations. The same could be said for the relationship between startups and social media agencies. Startups come out of nowhere and have to raise awareness of and interest in revolutionary products and services, fight way above their weight class to compete with bigger […]
Read MoreSupercool Creative Named One Of iMedia 25: 2011 West Coast Agencies To Watch
Branded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space” according to iMedia (/blush). Supercool is absolutely honored by the recognition and owes […]
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