I’ve never been one to partake in the lottery and it seems like nearly every contest I’ve ever joined has ended with me questioning why I even tried in the first place. But now, with the Internet booming and big brands utilizing social networks to engage their audiences, it doesn’t take much to throw your…
In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for…
Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app…
I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies, about the important relationship between creative and media buying. How do creative choices affect media buying decisions and conversely, how do media buying decision influence the creative process? We sat down for a quick…
One of our Supercool Blog readers left the following comment on a recent post. “I have been contacted by or contacted social media companies for 3 years. I have been a customer of 5 or 6 companies to help me with social media. I have yet to work with a social media marketing company who provides me…
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand what the best social media agencies do. They believe social media marketing is just about knowing your way around Facebook or occasionally sending out 140-character…
As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of…
Video is a tool of social media. So, as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with…
If you’re looking for ways to get and keep followers on social media sites like Facebook and Twitter, then there are a great deal of blog posts and books written to help you. Some suggest an eye-catching design or a celebrity endorsement with the belief that such efforts will help retain followers. But what happens…
What do Jay-Z, Taylor Swift, and Hall & Oates all have in common? Aside from their popularity in music, these artists all have songs that describe everyday situations almost perfectly. In relation to brands, the three musicians (and a few others) have tracks that describe the process of finding a creative agency surprisingly well. In…
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