By Marc Poirier, CMO/Co-Founder, Acquisio Display networks are great spots to create brand recognition with the aim of turning that recognition into sales. What every digital marketer knows is that there is a cost associated with each of those sales. The goal, of course, is to lower that cost per acquisition (CPA) and increase the amount of conversions. There are five aspects of display campaigns on the Google Display Network that need to be addressed in […]
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7 Ways to Use Social Media to Find a Job
Steve Nicholls, author of Social Media in Business, offers these 7 tips to help you use social media to your advantage, connect you to the right people and help you find the right job! With employment levels at 7.9% it is critical to call in all favors, work all rooms and use all tools available to get people back to work. In the age of the Internet revolution, Social media has actually become a critical, if […]
Read MoreApp Marketing: The Power of Review Sites!
Marketing apps can be tricky business. There’s a lot of competition in just about every category, so once you develop an app that satisfies a need, tag it with a catchy name and get it approved for launch, the next step is to get it out to everyone. In addition to a well thought out social media strategy that includes Facebook, Twitter, YouTube, Instagram, Tumblr, and paid ads, you have to reach out to blogs […]
Read MoreIntegrating SEO into Social Media Strategy
Search Engine Optimization (SEO) is a great form of marketing on the web, especially if you want to be found by your demographic through the various search engines like Yahoo, BING, and Google. Search engines Google and Bing have already integrated with their respective partners Google+ and Facebook, which can help businesses get discovered. The key strategy is to create relevant content for your social media channels that tie to your brand or startup’s image […]
Read MoreVideo is The King of Social Media
Videos can quickly turn your social media channels from bland to spectacular. Brands, startups and organizations realize social media success only with significant effort and tactics, and one of the most powerful success strategies is keeping your social media pages interesting. To do this you must post content that is relevant, provocative, informative, entertaining, unexpected and memorable. For capturing all of these in one, video is king. 1. A video is worth 1,000,021 words If a picture […]
Read MoreWant More Twitter Followers? Here’s How to Be Real!
It’s no secret that Twitter has become a powerful advertising tool. Whether it’s for upcoming films, highly-anticipated video games, must-read novels, major brands, startups or organizations, Twitter is an platform for building an online following. While it is admittedly easier to gain a Twitter following if you are already a part of an established brand, here’s how to build your fan base from the bottom up. 1. Act like a human, not as a business […]
Read MoreSocial Media Marketing is Must See for TV Shows
TV networks have long competed against one another and consistently face the challenge of attracting new viewers while maintaining the attention of current audiences. With the advent of social media, networks have altered marketing techniques to better serve their viewers, and new web-based networks including have emerged as popular alternatives to broadcast television, especially among the younger demographic. Social media marketing helps networks and shows promote themselves widely and target new customers while keeping up […]
Read MoreSocial Media Marketing Techniques for Movies
Social media marketing has proven an effective technique for film studios, independent filmmakers, and television networks in recent years, allowing companies to lower advertising costs while still reaching the masses. Print and television advertisements have long been the standard in film promotion, but the industry is now turning to social media as a compelling marketing alternative. 1. Understanding your Audience Attracting the younger demographic is key, and what better way to reach target audiences than […]
Read More3 Reasons To Use Funny And Edgy Content To Spread Brand Message
There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in your digital marketing is the key to an effective online presence. Here are three reasons you should use funny or […]
Read More3 Strategies for Online Video Marketing Success
Online video is one of the most effective strategies used in marketing. The numbers show it, and there is hardly any dispute. Over 100 million Internet users watch online video each day. 90% of online shoppers claim they found making shopping decisions easier due to effective product videos. These are just some of the many statistics that have created a positive general consensus about online video among marketers. What’s more important, however, is knowing how […]
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