Have you implemented a web series in your marketing strategy lately? If you haven’t, you may want to think about doing it. Creating a set of videos (a.k.a. web series) isn’t new to marketing communications, but for some reason they aren’t used as much as they could be. Big brands like IKEA implement web series…
In less than a decade, it has become clear that social networking sites have gained mass popularity. The most dominant sites, Facebook and Twitter, have usurped consumer attention and leveraged it in profitable ways for their individual business and third parties. In an attempt to achieve equal success as Facebook and Twitter, Google released its…
Social media “Liking” and “following” can lead to a relationship that is mutually beneficial to brands and consumers, but both sides have to ask the question “what’s in it for me? ”While companies are after data, stats and a somewhat captive audience, users want compelling content, delivered in a personal manner. Even though it takes a…
Written by Andrew Shahmirian So you’ve got a big budget title in the pipeline that has an equally big marketing budget. It’s part of a developing franchise and the higher ups have decided that this is the one that’s going to be big. So naturally, you want to position your game as a blockbuster hit and…
Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth…
Marketing video games requires appealing to two entirely different types of audiences: the new players and the hardcore veterans. Video game designers are already familiar with the difficulty of designing for a wide variety of knowledge and interest. Too easy, and the game isn’t interesting to the veteran players. Too hard, and the newcomers won’t…
As the great comedian Mitch Hedberg once said “There’s turkey ham, turkey bologna, turkey pastrami. Someone needs to tell the turkey, ‘man, just be yourself.’” The same could be said to brands about their social media. This form of marketing has opened up two-way, three-way and five-way conversations with consumers. But to take full advantage,…
Instagram is playing an increasingly important role in developing the public image and appeal of both bands and brands. As a social media tool, the platform can help create immensely strong and loyal fan bases, build buzz and drive sales. Following these simple guidelines can turn any brand, product, or company into an Instagram favorite.…
By Eric Taylor, freelance writer and business developer for Qwaya. Unless you’re making a consistent effort to reach out via Facebook, your brand page is eventually going to become stagnant. Facebook brand pages need a lot of upkeep, a heaping helping of originality. And while this might sound very difficult to achieve, it’s actually quite elementary if…
Looking for ways to market your indie masterpiece but unsure of how to proceed without the backing of a major studio? Filmmakers interested in maintaining a reasonable marketing budget for their projects while still drawing ticket sales, take note! Using social media to market independent films is an effective and low-cost alternative to the advertising…
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