Digital marketing is a constantly evolving, cutting-edge field, but frequently, amid all the hype of new technologies and innovative ideas, we overlook the central tenets of traditional marketing, which should be constantly recognized and adapted to modern strategies. One of these core principles is finding, developing, and remaining consistent with your brand’s voice. Marketers often forget this, failing to create a clear, strong voice for their brands and making that voice shine through in their […]
Read MoreStrategy And Planning
Why Marketing Campaigns Need a Lead Digital Agency
Brands and startups need a quarterback that manages the campaign and makes things happen. Digital marketing campaigns have lots of moving parts, from social media to video to banners to interactive to integrated TV initiatives. All of these parts must be aligned to the campaign goals, user experience, brand message and overall look and feel. In an effort to get more done with smaller budgets, digital marketing executives are trending towards working directly with multiple […]
Read MoreIs Your Beverage Social Media Marketing Ready for the Holidays?
During holidays like Halloween, Thanksgiving, Christmas, Hanukkah, New Years, Festivus and the Super Bowl, marketers have a unique opportunity to combine consumers’ natural need to find and share holiday-themed online content with their need to buy drinks for parties and events. Create that content, and let your beverage brand and products be the life of the party. Determine the message All good digital marketing starts with the message. Who are we targeting and what are […]
Read MoreStop with the Politics and Grow a Spine, Marketers
If you’re in the marketing industry, chances are, whether you realize it or not, you’re no better than politicians. Modern politics revolve around the twisted goal of pleasing everyone, offending no one, taking zero risks, and thus making no difference. Looking for your marketing efforts to wildly succeed? Sack up and step away from the politics. Modern political strategy, as complex as it can seem, usually boils down to one thing: the median voter theorem. […]
Read More5 Reasons Startups Need a Social Media Marketing Agency
A psychiatrist once told me that he believes everyone should be in therapy. His reasoning was that everyone needs an outside perspective from someone with expertise in solving problems and improving peoples’ situations. The same could be said for the relationship between startups and social media agencies. Startups come out of nowhere and have to raise awareness of and interest in revolutionary products and services, fight way above their weight class to compete with bigger […]
Read More5 Tips for Digital Marketing with Emerging Sports Talent
The NBA draft propels millions of dollars from owners and organizations to new professional basketball players, just like in any other professional sport. While checks will be flowing from NBA team organizations, brands and eager-to-sponsor companies will also be throwing endorsement opportunities at athletes. This can bring up a lot of questions for brands. Where are the marketing opportunities? Who to endorse? What kind of campaign to create? Will the campaign be effective? Here are […]
Read MoreDigital Marketing Insights from SES Keynote Avinash Kaushik
We had the opportunity earlier this week to interview Avinash Kaushik, Google’s Digital Marketing Evangelist, leading up to SES New York. Avinash will be the keynote speaker at the 5-day conference being held March 19th-23rd in NYC. With an obvious passion for the work he does, Avinash shared some excellent insights about meeting customer expectations in a digital marketing world, the biggest risks marketing executives can take in 2012, and the best metrics for measuring the […]
Read More5 Ways Brands and Businesses Can Get More Out of Their Digital Agency
Originally published on Ad Age Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before has this been more true than in the digital marketing space, when strategy, planning, creative development, social media and production […]
Read MoreIs B2B Really Ready for Social Media Marketing?
Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested in “doing something a little different — you know, funny and more edgy.” Half the time they chicken out and […]
Read MoreWhat CPG Marketers Should Know About Integrating Video and Social Media Marketing
I came across a banner ad today for “gum that tastes just like strawberry shortcake.” Who wouldn’t want that? So, with expectations high, I clicked, expecting to be taken to a colorful page bursting with strawberry shortcake excitement, maybe videos and ways to share my delicious-looking new find with my friends. Instead, I was whisked away to a home page that showed me posed, stock-looking photos with people holding other things made by that company. […]
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