Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed in themselves and their products and in all fairness, some are really good ideas and prove successful. As you develop your new idea, or even […]
Read MoreStrategy And Planning
Why Social Media Is Like Asking Girls Out
Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you’re asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having kids and living out the rest of your days in misery. If you’re too coy or vague, you may strike up a conversation but you won’t achieve your objective – […]
Read MoreYouTube SEO – The Next Big Thing!
This Guest Post is written by Ryan Chester with AnnexCore.com. Are you concerned with the ranking of your videos and need to be sure that people will watch them and become your active follower, then here is a perfect guide for you to read and move ahead. Before we start to discuss some tips associated with improving the ranking of your video, it is important to determine how YouTube can help your business to flourish […]
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How to Make a Viral Video Go Viral
The best thing about online video is that it gets ATTENTION, builds AWARENESS, INTEREST, and drives ACTION. Action is the part we’re after. That’s where people buy your stuff. Strip away the glitz, glamor and varying definitions of “going viral,” and the whole point of it is simply to reach more and more potential buyers through sharing. 1. MAKE YOUR VIDEO FUNNY, THRILLING OR SHOCKING Videos that go viral all have one thing in common. […]
Read More10 Most Important Marketing Tech Innovations for 2014
This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the mobile revolution continues to dominate most of the consumer tech market, other connected devices are also promising to deliver a unified experience across all devices. What this means is more information, more cooperation between devices, and indeed, more chances for effective […]
Read More5 Branding and Rebranding Lessons Learned by the Big Brands
This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old Coke, literally a quintessential icon in American popular culture. Coke responded within a few months and brought back “Classic Coke.” […]
Read More5 Social Media Advertising Trends in 2014: Forget That, Remember This
This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was viral. Had enough of 2013? Don’t worry, with a few of last year’s trends on the decline and some new […]
Read More5 Ways Marketers Can Use Online Video Marketing in 2014
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64% of users are more likely to buy a product online. Furthermore, 65% of executives visit the marketer’s website after viewing […]
Read MoreThe Meeting Has Started Please Turn Off All Electronic Devices
Your marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter while two others act focused on the meeting, but keep darting their eyes at their laptops every time no one is […]
Read More5 Ways To Promote Your Brand Or Startup Online
The internet is becoming a crowded place and brands and startups face the same problem: How to get new customers! It would be nice if customers would just come knocking, but instead of waiting around, they need to get out there and start promoting online. Here’s how. SOCIAL MEDIA Social media these days has become a fast and effective way to reach people and for people to receive and share news. Marketing via social media […]
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