Archive for January 17th, 2014

Should Brands Stop Sucking Up To Their Easily Offended Followers?

I contributed an article to Business Insider this week based on my frustration with all the brands, businesses and startups out there who are letting their social media communities control their behavior. Social media is great for getting feedback but to what extent do we as an agency recommend knee jerk reactions every time there’s a social media uprising? I’m all for the brands, social media community managers and agencies that get out there and give […]

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