With the 5-day SES New York Conference coming up on March 19th-23rd in NYC, Supercool was lucky enough to get some time with one of the event’s speakers, Jon Aizen, Director of Display Initiative, with Yahoo!. Jon shares his thoughts on what would be the coolest dynamic ad in the history of the planet, the creative value of an…
Last night Ria and I went to the Los Angeles kickoff show of the DigiTour, a national, live tour bringing your favorite YouTube musicians to you! The show rocked the El Rey Theater for the second year in a row and was absolutely amazing… even better than last year, if you can believe that. The lineup…
We had the opportunity earlier this week to interview Avinash Kaushik, Google’s Digital Marketing Evangelist, leading up to SES New York. Avinash will be the keynote speaker at the 5-day conference being held March 19th-23rd in NYC. With an obvious passion for the work he does, Avinash shared some excellent insights about meeting customer expectations in…
Originally published on Ad Age Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before…
DISH International chose Supercool Creative to develop and launch a series of Branded YouTube channels to target their long list of language communities. The channel includes a custom video slider, drop down menus and custom banner feature.
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