Supercool Creative

Supercool Creative

6 Ways to Make Marketing Videos That Stand Out

Social media marketing videos are everywhere – ads, promos, lifestyle – so you need to make your videos stand out. Here’s are 6 quick ways to help you do it.

1. ESTABLISH VIDEO MARKETING GOALS

  • Attract attention
  • Increase awareness of and interest in your products or services
  • Increase engagement, social media, blog, publication and influencer mentions
  • Help drive sales!

2. DEFINE YOUR AUDIENCE

To make effective marketing videos you have to know your target audience – what they like and what they share.

  • Who buys your products or services?
  • Create “buyer personas” to circle in on the things they like.
  • What video styles flip their switches – straightforward, edgy, funny, long, short…
  • Where do they spend most of their time online?

3. ESTABLISH WHAT TYPES OF VIDEOS YOU’RE MAKING

Factors like budget, goals, resources and the tastes of your target audience help determine what types of videos you’ll produce.

  • Social Media Videos – quick Facebook, Instagram, Snapchat videos – mobile and desktop compatible – multiple formats – less sales information or the information is buried in the creative – typically lower cost per video
  • Video ads / web commercials – more information is typically included so it feels like an ad – a more direct CTA –  can be high budget, low budget, medium budget
  • Video Promos / Game Trailers – announce a new game, product or service – new features, events
  • How-to and Explainer Videos – usually animated / motion graphics – designed for mobile and desktop

4. DEVELOP YOUR VIDEO CREATIVE IDEAS

The right video ideas combine the tastes of your target audience, the types of videos your making, your budget and the amount of information you need to convey.

  • What do your buyers find interesting, informative, entertaining?
  • Match the creative to the production value – this will help you think in terms of videos that can be shot on an iPhone or webcam as well as videos that require a professional crew.
  • Try to make your video ideas entertaining, informative and engaging – people will remember a video that inspires them, enlightens them and leaves them with a takeaway
  • If appropriate, try to make them funny if you can – funny gets shared like crazy

5. INCLUDE A STRONG CALL TO ACTION

What do you want viewers to do after they’ve watched your videos – buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product or service, organization or movement exists?

  • If you don’t tell viewers what to do, they won’t do anything you want them to do
  • For soft goals like “awareness” include soft CTAs like “share” or “subscribe”
  • For hard goals like “sales” include hard CTAs like “buy now” or “click here”
  • Try not to include more than 2 CTAs – viewers won’t do more than that for you
  • More on CTAs – Best 10 Video Marketing CTAs for Top Sales

6. PROMOTE PROMOTE PROMOTE

  • Share on the social media channels they use most – Facebook, YouTube, Twitter, LinkedIn, Instagram, SnapChat, blogs, publications…
  • Include paid promotion – integrate video ads, promoted posts
  • Get media attention – pitch the blogs, publications and influencers that appeal to your target audience – get them to feature or at least share your videos
  • Track your analytics to see which approaches are working best for each video!

Need help making marketing videos that stand out? Contact Supercool Creative for a free quote!

Author:

Delivery & Optimization — “Time to Break Your Previous Best KPIs”

We hand off all final files with every spec you need—plus performance insights and recommendations for future variations and iterative creative testing.
We don’t just ship ads.
We ship ads built for longevity, adaptability, and ruthless efficiency in UA campaigns.

Post-Production — “Editing is Basically Witchcraft”

We cut fast, clean, and conversion-optimized.
This stage includes:
  • Pacing & rhythm edits engineered for retention
  • On-screen text & captions
  • Calls to action your audience can’t resist
  • Custom sound design
  • High-energy SFX
  • Platform-specific variations (TikTok, Meta, YouTube, Snapchat, Unity, IronSource, etc.)
  • A/B creative variations
  • Multi-length versions: 6s, 10s, 15s, 30s, 60s
We test attention, clarity, emotional hits, and ad fatigue to deliver the strongest performing version of each creative.

Production — “Lights, Camera, Let’s Break the Algorithm

Depending on the chosen creative style, production may include:
  • Live-action shoots
  • Voiceover recording
  • Motion graphics
  • Character animation
  • Gameplay capture
  • UGC creator shoots
  • Green screen work
  • VFX & compositing
Our directors and editors craft the perfect mix of comedy, spectacle, intensity, and gameplay clarity.

Creative Concepting — “Okay, Here’s the Insane Plan”

We pitch wild, smart, campaign-ready concepts tailored to your game and target audience. Expect treatments like:
  • The Hero Who Fails Miserably (But You Won’t)
  • The NPC Who Finally Snaps
  • UGC Creator Attempts Level 3 and Regrets Everything
  • What If Your Villain Ran the Ad?
  • A Trailer So Epic People Will Think Your Game Has a Movie Deal
Every concept comes with scripts, visual references, and platform-specific notes.

Kickoff & Strategy — “Let’s Figure Out What Makes Your Game Addicting”

We dig into your game: the mechanics, the art, the rage-quitting moments, the dopamine loops, the Easter eggs, the villains, the power-ups… and that one mechanic you think nobody notices but we absolutely do.

We identify:
  • Which emotions drive installs
  • Which gameplay moments create FOMO
  • What hooks will stop scrolls
  • Which creative styles match your goals and budget
This is where we decide how to make your game irresistible—or dangerously irresistible.