Video Marketing? You might be surprised to know that 82% of global consumer internet traffic in 2022 is turning out to be video-based.
Marketers too have realized the benefits of video marketing as 92% of them say that video is one if the most important parts of their digital marketing strategy.
Video Source – Wyzowl
Why has video marketing become an irreplaceable part of a business’ digital marketing strategy? Because consumers are craving it.
If you haven’t invested in and optimized video ads for your business yet, it’s a great time to get started.
And to drive home the point, I have listed some of the major benefits of video marketing.
Let’s get to it.
7 Exciting Benefits of Video Marketing You Should Take Note of
If you want to distinguish your brand and products from your competitors, you need to come up with innovative marketing techniques.
Video marketing is proving to be extremely effective in this regard.
Here are the 7 top benefits of video marketing you can leverage for your business.
1. Video Marketing Helps Establish Brand Trust
Operating in a highly competitive world, consumer loyalty is more important than ever before for businesses.
One of the major benefits of video marketing is that it helps brands to connect emotionally with their potential customers.
Your target audience would prefer to get to know you via a well-thought-out video rather than a chain of emails or cold calls.
In a video, they get to see you face to face and your company becomes more real to them.
Corporate videos, branding videos, and marketing videos can introduce your brand in a more memorable way.
One of the best benefits of video marketing is that it can showcase your unique brand personality and establish brand trust like no other marketing technique.
2. Help Educate Your Potential Customers
Among the major benefits of video marketing is its capacity to impart knowledge. According to the previously mentioned Wyzowl survey, 94% of marketers said that videos helped them educate their potential customers about their products or services.
Video content can help people make the best buying decisions.
Right from a simple video showing how a piece of clothing fits all the way to product demos for your clients, videos can be used effectively to showcase the benefits of your products and convince your potential buyers.
Your founders or senior consultants can create online courses to educate your viewers about your products and brand values to gain their trust.
Thus, video marketing can play a major role in customer acquisition for both B2C and B2B businesses.
3. Encourage Social Media Sharing
The popularity of video content on social media is undeniable and immeasurable.
A recent Hubspot survey says that short-form and long-form videos are the most preferred format for marketers for their social media strategy in 2022.
Image Source – Hubspot
And why is video content so popular with social media users?
Duh! Because it is entertaining, engaging, easy to connect, and easy to consume.
The same Wyzowl survey mentioned above says that users are twice as likely to share video content compared to other social media posts. This is free marketing which helps to expand your reach and attract new customers at no additional cost.
That being the case, it is imperative that you include video content in your social media campaigns and invest in video ad retargeting to leverage the benefits of video marketing.
4. Video Marketing Boosts Conversions and Sales
While we are discussing the benefits of video marketing, I would like to point out its capacity to boost conversion rates.
Video viewers have a better chance of remembering your buying message and as they are well-informed about the products, they are more likely to make a wise purchase.
A study says that simply by placing product videos or lead generation videos with the right video marketing CTAs on your landing page, you can improve the conversion rate by 86%.
A video presentation can be more compelling than a written document as it demonstrates the products in action. This will boost the trust element which will, in turn, help you generate better sales prospects and leads.
5. Increase Dwell Time!
The benefits of video marketing go beyond building brand awareness and influencing your SEO. Video content may not directly boost your SEO ranking but it improves the time each visitor spends on a website.
In the previously mentioned Wyzowl survey, 82% of marketers say that including videos on their website has considerably increased dwell time.
If you are new to video creation and production, it might take a while for you to create professional and engaging videos.
You can consider hiring a video editing company that can create customized videos for your website and social media marketing and leverage the benefits of video marketing.
6. Video Marketing Helps with Generating Backlinks
Along with boosting SEO ranking, one of the major benefits of video marketing is to generate more backlinks.
And remember, Google highly values backlinks while ranking your content. And when you are seen as a worthy contributor to important websites, your domain authority will automatically increase and along with it your position in SERP results.
In simpler words, when you incorporate videos in your marketing strategy, they will contribute to the success of your overall SEO strategy.
7. Impress the Decision Makers!
Let’s get to the benefits of video marketing in influencing decision-makers..
Branding videos can be effectively used to build brand awareness among management-level professionals.
Frankly speaking, such people may not have enough time to read through your brochures or proposals. But if the same content is presented in a more compelling manner via videos, you can easily impress the decision-makers.
What’s more, video presentations are easy to consume and share which may quickly build the stage for higher customer acquisition.
Ready to Leverage the Benefits of Video Marketing for Your Business?
It is quite clear that the benefits of video marketing are powerful.
When implemented smartly, video marketing can play a major role in not only gaining brand recognition and reputation but actually promoting products and services and boosting sales and revenue.
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Author Bio – Reena Aggarwal
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.