Pizza Hut “Ultimate Stuffed Crust Surprise”

Client: Pizza Hut / Zeno Group
Creative Agency / Production: Supercool Creative
Director: David Murdico
View on: Pizza Hut’s Facebook | Pizza Hut’s YouTube | Jimmy Kimmel Live!

Pizza Hut wanted to engage and reward some of their loyal customers with their new Ultimate Stuffed Crust Pizzas. Loyal customers were located and invited to be part of a Pizza Hut “documentary” to talk about their relationship with Pizza Hut and what they thought of the new Ultimate Stuffed Crust Pizzas. What the customers didn’t know was there would be $1,000 stuffed in one of the slices (not to be eaten of course) making for a great surprise.

As part of a bigger promotion this video was featured on Jimmy Kimmel Live!

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