At the end of 2012 I did a webinar on B2B video and social media marketing for BrightTalk. Here’s a video of the presentation. For some extra fun, turn on CAPTIONS and see what Google’s auto captioning function thinks I’m saying.
Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested…
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing and search…
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