The handshake is the crucible of the business world. Deliver a memorable handshake and you’ll land that new client and be bumped up the list for a promotion. Deliver a flop and you’ll be the laughing-stock of the office and probably get fired – if you don’t quit first, that is, on account of the…
The first week of Austin’s film, music, and interactive festival South By Southwest (SXSW) has officially started and the two-week event is already trending. The festival’s music and film components may catch your attention, but for myself, I’m keeping a watchful eye on the SXSW Accelerator award ceremony. Running from March 11th to March 13th, the…
Nothing is more important to a client than how you behave at dinner. I’ve heard countless stories of salespeople having the deal all but inked only to lose it on account of a poor dinner performance. Here’s a list of dos and don’ts to follow when meeting with a client over dinner. Print it out…
If you’ve followed the supercool series of sites to help take your brand to the next level, then you already know that Facebook, Twitter, YouTube, and Google+ each have their pros and cons. This last post however presents itself differently from the others simply because it functions completely differently from the others. Instagram, which launched…
In less than a decade, it has become clear that social networking sites have gained mass popularity. The most dominant sites, Facebook and Twitter, have usurped consumer attention and leveraged it in profitable ways for their individual business and third parties. In an attempt to achieve equal success as Facebook and Twitter, Google released its…
A few posts ago we discussed the top two social media sites for your brand: Facebook and Twitter. Both are pretty basic to comprehend, but require some careful analysis before implementation. But those aren’t the only sites that can come in handy when promoting your brand. When you consider that the average individual spends close…
In the first of the Supercool Series, we introduced Facebook as a way to kick start your brand. The second in the series may be one that you expected: Twitter. Although it’s one of the most used social networking sites, Twitter comes with some features you may not have recognized as useful to your brand.…
So you have a brand that you know is amazing and you’re ready to show it to the world via social media. Congratulations! But wait, before you attempt to tackle the virtual beast let’s think about this together. When considering social media integration, you can’t just put your brand on any and every site just…
Social media “Liking” and “following” can lead to a relationship that is mutually beneficial to brands and consumers, but both sides have to ask the question “what’s in it for me? ”While companies are after data, stats and a somewhat captive audience, users want compelling content, delivered in a personal manner. Even though it takes a…
Out of all the memorable moments that arose from the 2013 Oscars, the most noteworthy has to be Jennifer Lawrence’s embarrassing trip. On the way to accept her award for Best Actress, Silver Linings Playbook, Lawrence tripped on the layers of fabric making her dress. Addressing the faux paus head on, Lawrence managed to pull…
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