Yet another marketing phrase, ‘Native Advertising’ has managed to capture the attention of everyone in the marketing world and it has received a lot of attention from media, brands and publishers. After cutting through this hype, one question still remains unclear to many and that is, what does it actually mean? The phrase ‘Native Advertising’ encompasses…
This guest post is by Drew Hudson, of Grovo.com. Social media is now more popular than porn on the internet. I know, I know. I didn’t believe it either. Standing out in the fray that is social media can be as mystifying as it is necessary. Knowing what sites to promote your business on, and how…
If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. 1. VIDEO IS WHERE YOUR CUSTOMERS ARE SPENDING THEIR TIME YouTube alone has over 4 billion views per day, and it’s the second largest search engine next Google, which owns YouTube)…
With 2.4 million active users and 81 million unique visitors a month, Reddit is one of the world’s most visited social media websites, making the platform valuable to marketers, if used correctly. Reddit’s content is completely created and moderated by its users– Reddit users submit links to interesting and engaging content, and other users either…
Native Advertising is the hottest thing in digital marketing right now. Brand executives, creative agencies and publishers are running around from meeting to meeting frantically asking questions like “How do I get some? How do you use it? and What is it?” The smartest brands and agencies are already using native advertising with exceptional results,…
LOS ANGELES, October 2nd, 2013 – The owner of the popular Captain Sausage truck tweeted out “Anyone with any #brains eats the Captain’s Sausage,” followed by the address of where the truck would be at lunch time. Because of the truck’s popularity, a huge line formed as busy workers outside a Mid Wilshire office building…
Instagram has become one of the most popular social media networks in the world within a very short time. Every day millions of users upload and share content directly associated with brands, start ups and organizations, presenting huge opportunities for you to inspire and influence current and potential customers. 1. HASHTAGS Hashtags are the best…
I was accused of spamming by one of my LinkedIn connections. My first instinct was to tell him he’s a douche bag and remove him as a connection. My second instinct was to argue the point. My third instinct was to ask for clarification. My fourth instinct was to tell him he’s a douche bag,…
1. Create Compelling Content For the visual social networking sites like Pinterest, Content is king. One of the best ways to get more followers on Pinterest is through interesting content. If people on Pinterest find your content compelling, there are higher chances that they will repin it, like it and also comment on it. This…
Facebook just rolled out a new feature that gives people the ability to embed posts, which is essentially Facebook’s progression of exporting more user-created web content as opposed to their current station of imported web content. Here are 5 ways embedded posts can this be used by startups, brands and social media marketing agencies. 1. Make…
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