People slap stock “happy executive” photos on their websites to try and project an image or a message… or maybe they think their customers think that’s really them in the photos. I’ve always had an uncanny ability to know what these stock photos really say about your business, so I thought I’d share and possibly save…
Written by Chad Goulde of The Blog Builders. Looking for effective ways to increase your blog traffic while growing your audience? Social media marketing is one of the greatest tools around for promoting blogs. Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube and others give you a forum for extending your reach online. Here are nine effective…
There’s a temptation, and even a trend out there, for startups to share their intellectual property, namely their ideas, concepts and inventions, in the early phases, even crowdsourcing suggestions and feedback as they go. Some startups are out there pre-marketing on social media sites before they even have physical products or services to sell or a…
I’ve never been one to partake in the lottery and it seems like nearly every contest I’ve ever joined has ended with me questioning why I even tried in the first place. But now, with the Internet booming and big brands utilizing social networks to engage their audiences, it doesn’t take much to throw your…
Have you ever found yourself in a meeting wishing some of the people would take their ideas and go back to their desks? I run a digital creative and social media agency, and I like to think that I take an all-inclusive approach to many of the marketing, creative and business decisions we make within…
A lot of people are still unsure what to make of Twitter’s Vine app that was launched earlier this year but it’s alright to be confused. The fact of the matter is, Vine’s going places whether or not you find yourself creating and posting 6-second videos of your own and advertisers, brands and startups should…
In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for…
Social media is a powerful way to increase awareness of and interest in your app. Platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr and tactics like contests, giveaways and blog and publication outreach help you get your app out to people who otherwise wouldn’t know you exist. The key to social media marketing your app…
By Terry Jones, Founder of Travelocity and Kayak.com The world’s future leaders overwhelmingly believe that today’s businesses cangrowonly if they can innovate – and that today’s business leaders aren’t demonstrating they’re up to the task. While that’s the thinking of nearly 5,000millennials – the 20- to 33-year-old generation – at least one baby boomer, the innovator who…
I recently talked with Jason DeLuca, Managing Director at Allscope Media, an independent mid-size ad agency that delivers fully integrated communication strategies, about the important relationship between creative and media buying. How do creative choices affect media buying decisions and conversely, how do media buying decision influence the creative process? We sat down for a quick…
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