Advertising for Robotic Ears

It should be obvious by now that we’re moving towards a completely digital age. With the boom in social media sites, face-to-face interaction is decreasing rapidly.  Users now have the ability to socialize, network, or creep on an ex-girlfriend without having to leave the house. The same trend has leaked into our music taste as…

Top 10 Facebook Profile Pictures

In the marketing industry, we are always curious about our consumers. With just a little bit of in-between-the-lines thinking, we can decipher Facebook’s most infamous profile pictures. Think of it as client research. 1.     Flying Solo: The person that is always in the picture alone.  Could it be that they derive pleasure from being narcissistic? …

Video and Social Media Marketing: Getting C-Suite Executives To Lead

Originally published on MediaPost, written by Supercool Creative Director David Murdico I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social media and other marketing professionals can best get their C-level executives involved in, invested in, and taking leadership roles in…

Viral, Online Video, Social Media… It’s All About Selling Stuff

Originally published on MediaPost, written by Supercool Creative Director David Murdico Supercool Creative gets calls all the time from people looking for a wide variety of things, including viral marketing, online video content, social media, and even bulk quantities of sodium bisulfate — since, we’ve been told, we are also listed in the Yellow Pages…