Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Everyone has a different definition of what constitutes a “viral video,” […]
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Social media is an incredible tool for connecting people to each other, and to their favorite brands. But before we even get into it, let’s define who are customers are. Our pal Julian Goldie does a great job with this in his video ‘What Is Buyer Persona And Why Do You Need It For Your Website?’ Video by SEO link builder Julian Goldie . With so many mainstream platforms like Facebook, […]
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Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 12 years of running […]
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A 45 point marketing video production outline to help game marketers, agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! So as a B2C or B2B marketer, where do you invest your budget for marketing video production and ongoing PR, advertising and social media initiatives? There are almost too many styles and options to choose from and the rewards are huge, I assume your brand, startup or […]
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Are you planning to include crowdfunding videos in your campaign? Are you an agency that handles crowdfunding videos on a regular basis? Last year my company Supercool Creative Agency wrote and produced the video for “Reviv | The Affordable & Eco-Friendly Weighted Blanket” https://www.kickstarter.com/projects/revivblanket/reviv-the-affordable-and-eco-friendly-weighted-bla The campaign raised over $2 Million across KickStarter and other platforms Along with several others, we wrote and produced the video for a campaign that’s currently running – G1 | Futuristic Far-Infrared […]
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With all the attention paid to short form video content and ads, and all the bluster about our short attention spans, there’s an interesting trend emerging in video marketing – the Feature Length Ad. Studies show that consumers love their brands, and they love them so much, they’re ready to engage for longer and longer periods of time with them – even up to 90 or even 120 minutes in the form of features. For […]
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Lots of people out there can’t wrap their heads around the idea that your social media job is a real job. The irony is that everybody still thinks it would be a cool job to have, but they look at you with the skepticism of someone evaluating a waiter that says they’re an actor. Here are 5 reasons why I think this is happening 1 Social media is something most people do for fun Most […]
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Want to go viral? Making a video go viral isn’t magic, yet too many smart marketing people produce and market great videos that don’t get views. Why is that? With the proper strategy and budget, taking your video production and marketing campaign viral means more more views, exposure, awareness, social media engagement, website traffic and ultimately, sales. People refer to making a video go viral as some kind of magic trick. It’s not. There’s no […]
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Combine creative crazy with digital smarts, and you’ve got a digital creative agency. Combine that with an awareness of overall digital marketing strategy, execution and campaign management and you’ve got your lead digital creative agency. So how do you know how to pick just the right creative agency for your digital marketing campaign? 1. HAS THE AGENCY DONE WORK THAT’S ALIGNED WITH YOUR SENSIBILITY? Forget about whether they’ve done work specific to your industry. You […]
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Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position yourself as an expert. 1. Make sure you understand the concept of content marketing Content marketing involves creating videos, blog […]
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