There’s a perception that online video production is expensive. It requires a film crew and a lunch truck and teamsters hanging out eating stuff all day. That can be true, but it doesn’t have to be. There’s also a perception that viral means millions of views. That’s not necessary. Brands and startups should be putting more budget and attention into creative development, frequency, and distribution strategy than actual production. Platforms like Vine and Instagram Video […]
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Social media marketing videos are everywhere – ads, promos, lifestyle – so you need to make your videos stand out. Here’s are 6 quick ways to help you do it. 1. ESTABLISH VIDEO MARKETING GOALS Attract attention Increase awareness of and interest in your products or services Increase engagement, social media, blog, publication and influencer mentions Help drive sales! 2. DEFINE YOUR AUDIENCE To make effective marketing videos you have to know your target audience […]
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A frequent and fair question is “how much do marketing videos – ads, promos, game trailers, app trailers, social media videos, influencer videos and new product demos – all cost?” The short answer is that marketing videos typically range between $5,000 and $25,000 – sometimes less, sometimes more. Sometimes, you just need a creative concept, quick script, screen captures, music and a voiceover. Sometimes you need some motion graphics animation thrown in. Sometimes you need trucks full of […]
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The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My creative agency & video production company gets inquiries that range from brands, businesses and startups that know exactly what they need, to marketing directors who know what they want to achieve but need guidance on how to get there, […]
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So you’ve produced and posted your video. Now what are viewers supposed to do after they watch it? What are their video marketing CTAs? How do we get them to buy something? Buy now, buy later, click, watch more, share, learn more, visit, sign up, subscribe or just be aware that your product, service, organization or movement exists. These are just some of the “Calls to Action” / CTAs that prompt viewers to take the […]
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The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many brands, businesses and startups hire a production company or video marketing agency to develop concepts, produce videos and promote them […]
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Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip – Tell a Great Story You don’t have to go back to your ancient heritage as the great grandson of […]
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Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2021 My creative agency / production company Supercool Creative Agency has written and produced hundreds of online videos, from promos and trailers to explainers and web series – for […]
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Startups and hip, young companies take pride in their office dogs. Other than ping pong tables and cappuccino makers, nothing says “this office is cool” like a canine coworker. But according to a recent survey, most dogs would rather stay home than go to work with everyone else. Contrary to popular belief, canines are content sitting on the couch or chasing stuff in the yard, and would rather not be bothered wandering from office to […]
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Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return on video, and social media in general. What’s all this activity doing to sell more stuff? Developing a video marketing […]
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