Lately, a wide range of social media writers have made much of the fact that the user base for Pinterest is overwhelmingly female, with even conservative estimates claiming 80% of users are women. Some writers have speculated that the structure of Pinterest, with an emphasis on visuals, appeals more to women, while other writers think…
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With the 5-day SES New York Conference coming up on March 19th-23rd in NYC, Supercool was lucky enough to get some time with one of the event’s speakers, Jon Aizen, Director of Display Initiative, with Yahoo!. Jon shares his thoughts on what would be the coolest dynamic ad in the history of the planet, the creative value of an…
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Last night Ria and I went to the Los Angeles kickoff show of the DigiTour, a national, live tour bringing your favorite YouTube musicians to you! The show rocked the El Rey Theater for the second year in a row and was absolutely amazing… even better than last year, if you can believe that. The lineup…
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We had the opportunity earlier this week to interview Avinash Kaushik, Google’s Digital Marketing Evangelist, leading up to SES New York. Avinash will be the keynote speaker at the 5-day conference being held March 19th-23rd in NYC. With an obvious passion for the work he does, Avinash shared some excellent insights about meeting customer expectations in…
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Originally published on Ad Age Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before…
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DISH International chose Supercool Creative to develop and launch a series of Branded YouTube channels to target their long list of language communities. The channel includes a custom video slider, drop down menus and custom banner feature.
Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested…
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There are a lot of new social media sites out there. But let’s face it. Not all of them were created equal. There were a lot of sites that were good, but not great, that had to be weeded out. Here, we present the Top 5 New Social Media Sites that brands and businesses should…
Details1. Social media is ubiquitous Over 2 billion people worldwide use the internet, for various purposes, and almost all of them come into contact with social media through one means or another. It’s difficult to get an actual statistic on how many people use social media since a single person might participate in multiple ways,…
DetailsFace it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you…
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