Looking for ways to market your indie masterpiece but unsure of how to proceed without the backing of a major studio? Filmmakers interested in maintaining a reasonable marketing budget for their projects while still drawing ticket sales, take note! Using social media to market independent films is an effective and low-cost alternative to the advertising…
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By Marc Poirier, CMO/Co-Founder, Acquisio Display networks are great spots to create brand recognition with the aim of turning that recognition into sales. What every digital marketer knows is that there is a cost associated with each of those sales. The goal, of course, is to lower that cost per acquisition (CPA) and increase the amount…
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Steve Nicholls, author of Social Media in Business, offers these 7 tips to help you use social media to your advantage, connect you to the right people and help you find the right job! With employment levels at 7.9% it is critical to call in all favors, work all rooms and use all tools available to…
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Marketing apps can be tricky business. There’s a lot of competition in just about every category, so once you develop an app that satisfies a need, tag it with a catchy name and get it approved for launch, the next step is to get it out to everyone. In addition to a well thought out…
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Search Engine Optimization (SEO) is a great form of marketing on the web, especially if you want to be found by your demographic through the various search engines like Yahoo, BING, and Google. Search engines Google and Bing have already integrated with their respective partners Google+ and Facebook, which can help businesses get discovered. The…
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Many thanks to The Agency Post for listing Supercool Creative as one of their top 10 agencies for startups. Here’s their description: Supercool Creative Startup Marketers with Big-Brand Clout Supercool Creative applies big-brand standards with the added flexibility and agility needed to work with startups. It’s no surprise that this LA-based agency has an entertainment-first…
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Retailers are adopting social media and digital marketing as the new standards in effective customer outreach and sales generation. Familiarity with the customer base and predicting consumer trends are central to success in retail, and using social media offers companies the ability to study consumer data while inviting customers to interact in a community setting.…
DetailsFor Color Splash Plus FX app review purposes please email brian@supercoolcreative.com for a promo code! The App will be available in the iTunes App Store on 11/11/12.
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Brands and start ups both need to build social media communities around their products and services, but start ups typically have to go from zero while brands often have an established audience to begin with. Otherwise, the tactics are largely the same, and depending on the budgets involved, they differ only in scale. Attracting audiences…
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For brands and startups alike, Facebook is a great social media channel to promote your image, increase your fan base and reach your audience. The interaction between you and your consumers can be the personal touch that distinguishes you from your competitors. There remains but only one issue: how to get lots of followers to…
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