Online video is one of the most effective strategies used in marketing. The numbers show it, and there is hardly any dispute. Over 100 million Internet users watch online video each day. 90% of online shoppers claim they found making shopping decisions easier due to effective product videos. These are just some of the many…
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As important as social media marketing is to any business, a surprising number of executives, marketers, and other businesspeople fail to grasp its depth and the level of expertise required to make it effective. Social media marketing goes far beyond knowing your way around Facebook and posting regular statuses. In her article for The Agency…
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Digital marketing is a constantly evolving, cutting-edge field, but frequently, amid all the hype of new technologies and innovative ideas, we overlook the central tenets of traditional marketing, which should be constantly recognized and adapted to modern strategies. One of these core principles is finding, developing, and remaining consistent with your brand’s voice. Marketers often…
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Video game trailers – the requisite 1-4 minute videos made to excite and entice fans and non-fans alike. You know the type – usually involves stunning graphics, driving music, minimal to no gameplay and, above all else, slow-motion. It’s pretty routine at this point. Launch a trailer six months to a year from the game’s…
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Interconnected Gaming (ICG) chose Supercool Creative to market their new Acting Out! game, available in the iTunes app store in November. The game allows users play charades using video on their iPhones. Supercool produced the video trailer for the game and is managing all of the Acting Out! social media channels
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Brands and startups need a quarterback that manages the campaign and makes things happen. Digital marketing campaigns have lots of moving parts, from social media to video to banners to interactive to integrated TV initiatives. All of these parts must be aligned to the campaign goals, user experience, brand message and overall look and feel.…
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During holidays like Halloween, Thanksgiving, Christmas, Hanukkah, New Years, Festivus and the Super Bowl, marketers have a unique opportunity to combine consumers’ natural need to find and share holiday-themed online content with their need to buy drinks for parties and events. Create that content, and let your beverage brand and products be the life of…
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If you’re in the marketing industry, chances are, whether you realize it or not, you’re no better than politicians. Modern politics revolve around the twisted goal of pleasing everyone, offending no one, taking zero risks, and thus making no difference. Looking for your marketing efforts to wildly succeed? Sack up and step away from the…
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A psychiatrist once told me that he believes everyone should be in therapy. His reasoning was that everyone needs an outside perspective from someone with expertise in solving problems and improving peoples’ situations. The same could be said for the relationship between startups and social media agencies. Startups come out of nowhere and have to…
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Nowadays social media sites rule over our daily lives; it’s hard to believe we ever lived without them. Things as simple as a conversation or sharing primarily occur via the internet. As reported by developer Tom Waddington, it seems we will soon be able to add online shopping to that list of social media uses. Facebook…
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