If you’re in the marketing industry, chances are, whether you realize it or not, you’re no better than politicians. Modern politics revolve around the twisted goal of pleasing everyone, offending no one, taking zero risks, and thus making no difference. Looking for your marketing efforts to wildly succeed? Sack up and step away from the…
DetailsA psychiatrist once told me that he believes everyone should be in therapy. His reasoning was that everyone needs an outside perspective from someone with expertise in solving problems and improving peoples’ situations. The same could be said for the relationship between startups and social media agencies. Startups come out of nowhere and have to…
DetailsNowadays social media sites rule over our daily lives; it’s hard to believe we ever lived without them. Things as simple as a conversation or sharing primarily occur via the internet. As reported by developer Tom Waddington, it seems we will soon be able to add online shopping to that list of social media uses. Facebook…
DetailsThe Olympics are approaching fast, and we at Supercool Creative are getting increasingly excited to watch. The Games are fascinating for all, but for fans of social media, there’s a lot you can observe, play with, and learn when it comes to the Olympics. We recently posted 4 Social Media Marketing Lessons to Learn from…
DetailsOne of the world’s most beloved events, the Olympics, kicks off in London this Friday. For the momentous following few weeks, hundreds of millions of fans around the world will be glued to their television sets watching these electrifying games unfold. This year more than ever, fans will also be actively engaging via social media…
DetailsWith today’s increasingly globalized economy, U.S. companies are spreading their brands across the world, creating marketing presences in a multitude of international countries. Social media and online marketing are highly effective and relatively inexpensive ways to grab the attention of potential customers abroad. About 80% of Facebook’s 900 million+ users are outside of the U.S.…
DetailsThe NBA draft propels millions of dollars from owners and organizations to new professional basketball players, just like in any other professional sport. While checks will be flowing from NBA team organizations, brands and eager-to-sponsor companies will also be throwing endorsement opportunities at athletes. This can bring up a lot of questions for brands. Where…
DetailsLet’s be honest, every non-profit or cause organization, young or old, wants to be successful at what they do. Leaders start these organizations, because they want to do their part to change the world; their purpose is to recruit others who share the same passion and to do the same. To be a successful organization,…
DetailsSocial media marketing is the next obvious choice for non-profit and cause organizations to further their cause, however, after reaching out to several organizations, I am surprised with how many do not know how to use them effectively. Using social media sites can make or break organizations. So many people have access to the Internet…
DetailsLately, a wide range of social media writers have made much of the fact that the user base for Pinterest is overwhelmingly female, with even conservative estimates claiming 80% of users are women. Some writers have speculated that the structure of Pinterest, with an emphasis on visuals, appeals more to women, while other writers think…
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