TV networks have long competed against one another and consistently face the challenge of attracting new viewers while maintaining the attention of current audiences. With the advent of social media, networks have altered marketing techniques to better serve their viewers, and new web-based networks including have emerged as popular alternatives to broadcast television, especially among…
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Zeno Group teams up with Supercool Creative once again for Dickies 90 Year Strong Tour to celebrate the hard workers across the U.S. of A by giving back! We head out to New York, Miami, Chicago, Dallas, Seattle and Los Angeles teaming up with food trucks giving out free food and gratitude (Dickies clothes and gear).
DetailsI received a pitch this morning for the first in a new video series called “Squatch Speaks,” and I was compelled to watch. The video is pretty funny so here I am posting it. The series is for Cousins Sub, a restaurant chain in Wisconsin, Arizona, Illinois, Michigan, Minnesota, and North Dakota and if their subs…
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In his latest post on iMedia Connection, Supercool Creative’s David Murdico lists 5 ways PR agencies and professionals can up their clients’ video and social media game including asking themselves questions like: Why should anyone care about our videos? What kinds of videos work best? When is the best time to launch video campaigns? How…
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KitchenAid’s accidental Presidential Debate tweet is just the latest example of why the individuals or agencies that are trusted to manage brands, businesses and organizations’ social media channels have to be so careful logging in and out before they update, tweet or interact. I imagine that as the guy or girl responsible for the tweet…
DetailsSocial media marketing has proven an effective technique for film studios, independent filmmakers, and television networks in recent years, allowing companies to lower advertising costs while still reaching the masses. Print and television advertisements have long been the standard in film promotion, but the industry is now turning to social media as a compelling marketing…
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Advertising on TV does have major benefits, but these next five benefits of online video cannot be matched by any TV campaign. Not to mention the high cost of a thirty second time slot and paying for the production of the ad. It will be hit or miss, and there is little to no ability…
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Big. In your face. Unapologetic. An edge provides a golden opportunity for marketing: it’s a call for attention. Now, whether people roll their eyes and click away or pass it onto their friends is something that takes some planning. While catching the consumer’s eye is the foundation of successful, edgy marketing, you need to make…
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There’s nothing funny about boring content, in fact it is a major problem in branding strategy that should not be taken lightly. Too often brands make the mistake of being plain and boring when what they really need to do is lighten up and test their boundaries for content. Creating funny and edgy content in…
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As a marketer in the beverage industry you want your brand to be what the consumers thirst for. And digital marketing will be the competitive edge you need to do just that, leading to increased sales. A Brand Voice Identify your demographic and establish a voice that fits the image of your beverage to relate…
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