Stop Chumming Your Social Media Fans And Start Spearing Them
At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.
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4 Reasons to be Nicer to Your Social Media Manager Than Your CEO
Life has a funny habit of neglecting the worker bees. But as technology continues to transform our interactions with customers, your Social Media Manager, not your CEO, is the one who will make or break your organization. Here are four reasons to be nicer to them, seek their input and show more respect for their…
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How to Write a Simple 10 Step Social Media Plan
The hardest part of anything ambitious and worthwhile is getting started. The second hardest part is sticking with it. The best way to do both is to have a plan, strategy, roadmap… whatever you want to call it. Here, I’ve outlined the 10 key categories that should be in there. Just lay this out in…
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Is Your Brand or Startup Cashing In on Social Media Addiction?
Social media is the addiction of choice for the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and literally hooked on their mobile devices and laptops. They’re running…
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What do Sex, Food and Social Media Marketing Have in Common?
From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then…
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Why Brand and Startup Videos Have To Be More Creative
In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a…
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Hi Friends, Can I Sell You Some Social Media?
For a long time I thought agencies like ours were in the business of selling digital marketing, social media, PR, video… creative services. We’re not. We’re in the business of selling results. We’re in the business of adding value. We’re in the business of doing things nobody else has thought of to achieve goals everyone…
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5 Reasons to Add Salespeople to Social Media Marketing
The social media ROI problem starts with the belief that social media marketing is all about raising awareness of and interest in something, and that it’s not tied to sales, and that social media teams shouldn’t be held responsible for selling stuff. 1. SOCIAL MEDIA TEAMS SHOULD BE HELD RESPONSIBLE FOR SELLING STUFF Throw a…
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Should You Hype Your Startup Pre-launch by Marketing Now?
New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs…
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10 Reasons You Should be Marketing with Online Video
Online video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you…
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