The hardest part of anything ambitious and worthwhile is getting started. The second hardest part is sticking with it. The best way to do both is to have a plan, strategy, roadmap… whatever you want to call it. Here, I’ve outlined the 10 key categories that should be in there. Just lay this out in…
DetailsSocial media is the addiction of choice for the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and literally hooked on their mobile devices and laptops. They’re running…
DetailsFrom creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then…
DetailsIn the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of others in community, lifestyle, business, and entertainment. It is a…
DetailsFor a long time I thought agencies like ours were in the business of selling digital marketing, social media, PR, video… creative services. We’re not. We’re in the business of selling results. We’re in the business of adding value. We’re in the business of doing things nobody else has thought of to achieve goals everyone…
DetailsThe social media ROI problem starts with the belief that social media marketing is all about raising awareness of and interest in something, and that it’s not tied to sales, and that social media teams shouldn’t be held responsible for selling stuff. 1. SOCIAL MEDIA TEAMS SHOULD BE HELD RESPONSIBLE FOR SELLING STUFF Throw a…
DetailsNew movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs…
DetailsOnline video is undoubtedly one of the most effective forms of digital marketing. 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore), and 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). The numbers are clearly there, but here are 10 reasons you…
DetailsI’ve often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top…
DetailsA pivotal component of online video marketing is sharing. If your target audience isn’t sharing your brand, business or organization’s videos, they aren’t sharing your marketing message, either. While the call to action to buy your product, try your service, learn more, click here, sign up now, tell a friend, engage and interact may be…
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