What is The Best Time to Post Social Media Updates?
“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”
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Ignore The Marketing Barriers in Front of You and You’ll Walk Right Through
Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood to be an actual rockstar, but…
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How Important Is The Creative In Online Video Marketing?
Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you? Is a killer idea enough to do the trick or,…
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A New PR Plan For Games, Apps, Startups and Product Launches
PR has evolved, and it’s time for a new PR plan for games, apps, startups and product launches! The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed…
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Top 5 Reasons Every PR Pitch Needs Video
Did your latest PR pitch include video? Videos can tell stories in ways that words can’t. Marketers are including videos into their marketing mixes, and so are PR professionals. Here are the top 5 reasons why every PR pitch needs a video. 1. Video makes your PR pitch stand out Always remember that you are not…
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Five People Who Have To Watch Your Viral Marketing Videos
Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing. The primary demo is that group of people most likely to buy what your brand or business is selling. Another important target to establish is the secondary…
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Does Marketing Video Production Value Matter? F#@k Yeah!
Marketing Video Production Matters So you just watched a video about a cat that did something amazing – likely stuff every other cat on the planet does every day, but this cat’s owner caught it on her iPhone and because she wasn’t selling anything, it went viral. That’s awesome and amazing and lots of positive…
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PR Video Production and Marketing – 8 Questions to Ask Before Screwing it Up Again
To get PR video production and marketing results – media attention, views, awareness, action, shares, and ultimately sales – your team has to first answer these 8, super heroic questions. I know that for many public relations Executives and communications teams launching a new PR video production and marketing campaign, the inclination is to bang…
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26 Tips to Launch Your Brand Product or Startup For 15K
maxWow, just posted a query on HARO – my favorite site in the world for tapping into expert advice from journalists, experts and entrepreneurs on the front lines of so many industries and topics. I’ve included about 90% of the replies – very smart people who have been there from all angles. The simply diabolical…
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9 Reasons Your Business Should be an Attention Whore
Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people out there understand one thing. Businesses need attention to survive,…
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