Originally published on Ad Age Wikipedia defines symbiosis as the “close and often long-term interaction between different biological species.” That pretty much describes the relationship between brands and their agencies. Although they must work together to achieve larger, common goals, the relationship between marketing executives and agencies can be both rewarding and conflicted. Never before…
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DISH International chose Supercool Creative to develop and launch a series of Branded YouTube channels to target their long list of language communities. The channel includes a custom video slider, drop down menus and custom banner feature.
Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested…
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There are a lot of new social media sites out there. But let’s face it. Not all of them were created equal. There were a lot of sites that were good, but not great, that had to be weeded out. Here, we present the Top 5 New Social Media Sites that brands and businesses should…
Details1. Social media is ubiquitous Over 2 billion people worldwide use the internet, for various purposes, and almost all of them come into contact with social media through one means or another. It’s difficult to get an actual statistic on how many people use social media since a single person might participate in multiple ways,…
DetailsFace it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you…
DetailsSupercool Creative has just launched Round 4 of the contest we’re running for Capcom’s new game title Street Fighter X Tekken. This round is called “Flat Ono vs Flat Harada” and we’re asking fans to download and cut out a “flat” version of either Capcom producer Yoshinori Ono or Namco Bandai producer Katsuhiro Harada and snap…
DetailsAs a digital creative and social media marketing agency, we’re often asked “where do you think up your ideas and how do you share your work.” Well, we have a little device called the “Idea Machine” that runs on magic… and AA batteries.. You just tell it what you need and it makes up ideas.…
DetailsIn the latest series of X The Line, the video series Supercool Creative is producing as part of the social media campaign we’re running for Street Fighter X Tekken, Capcom Senior Product Manager Matt Dahlgren reveals exclusive Gems System info and sits down for an interview with X The Line host Andrea Rene. New Gems System screen…
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Street Fighter X Tekken is in the HO– USE! Well, Ryu and Kazuya that is. Supercool just received a shipment of exclusive SFXTK bobble budds for our Street Fighter X Tekken ‘X The Line’ YouTube and Twitter Contest winners! Our social media campaign for Capcom’s Street Fighter X Tekken also includes 5 butt-kicking contests on Facebook! where fans can…
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