Here’s a look at the latest Street Fighter X Tekken ‘X The Line’ video produced by Supercool Creative as part of our social media campaign for Capcom. In this episode, top fighting gamer Maximilian joins host Andrea Rene and gives us an inside look into the latest build and the new playable features of Street Fighter X Tekken.…
DetailsAn undeniably important facet of a successful campaign is a great Facebook Page. Knowing what kind of posts work best and knowing how to read and interpret the information provided by Facebook Insights will help your marketing team analyze its work, record progress and adjust your social media marketing campaign accordingly to create the largest impact…
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FKM, winners of “The Pitch” on AMC tapped Supercool Creative to produce the live-action portion of schedulesomehelp.com, an interactive website for national franchise Clockwork.
DetailsSUPERCOOL CREATIVE PRIVACY STATEMENT Last updated October 14, 2011 OUR PRIVACY COMMITMENT Supercool Creative respects the privacy rights of our online visitors and recognizes the importance of protecting all information that you may choose to share with us. To further this commitment, we have adopted this Online Privacy Policy (“Privacy Policy”) to guide how we…
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I came across a banner ad today for “gum that tastes just like strawberry shortcake.” Who wouldn’t want that? So, with expectations high, I clicked, expecting to be taken to a colorful page bursting with strawberry shortcake excitement, maybe videos and ways to share my delicious-looking new find with my friends. Instead, I was whisked…
DetailsBranded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate…
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Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using…
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I attended the (sold out) American Idol Live Concert this past Friday at Nokia Live in Los Angeles courtesy of Samatha and Jennifer at Interscope/Geffen/A&G Records. I didn’t follow American Idol this season (10 seasons strong), but after the concert my plus one and I certainly wish we did. The Top 11 are a very…
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I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…
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Co-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right, or more detailed as seen in this video: Butterfinger and…
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