FKM / CLOCKWORK “SCHEDULE SOME HELP”
FKM, winners of “The Pitch” on AMC tapped Supercool Creative to produce the live-action portion of schedulesomehelp.com, an interactive website for national franchise Clockwork.
DetailsSupercool Creative Online Privacy Policy
SUPERCOOL CREATIVE PRIVACY STATEMENT Last updated October 14, 2011 OUR PRIVACY COMMITMENT Supercool Creative respects the privacy rights of our online visitors and recognizes the importance of protecting all information that you may choose to share with us. To further this commitment, we have adopted this Online Privacy Policy (“Privacy Policy”) to guide how we…
DetailsWhat CPG Marketers Should Know About Integrating Video and Social Media Marketing
I came across a banner ad today for “gum that tastes just like strawberry shortcake.” Who wouldn’t want that? So, with expectations high, I clicked, expecting to be taken to a colorful page bursting with strawberry shortcake excitement, maybe videos and ways to share my delicious-looking new find with my friends. Instead, I was whisked…
DetailsSupercool Creative Named One Of iMedia 25: 2011 West Coast Agencies To Watch
Branded entertainment, online video, creative, production, viral and social media marketing (the list goes on) is what Supercool Creative does, and apparently we’re darn good at it too… good enough to be listed as one of the 25 “key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate…
DetailsTop 10 Video And Social Media Marketing Tips For The Video Game Industry
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I’m consistently surprised at how those strategies are misused, underused or used not at all. Following are ways that video game marketing directors, brand managers and social media managers can help launch titles using…
DetailsSupercool Creative at the American Idol Live Concert
I attended the (sold out) American Idol Live Concert this past Friday at Nokia Live in Los Angeles courtesy of Samatha and Jennifer at Interscope/Geffen/A&G Records. I didn’t follow American Idol this season (10 seasons strong), but after the concert my plus one and I certainly wish we did. The Top 11 are a very…
DetailsVideo, Viral & Social Media Marketing Advice For Marketing Executives
I recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…
DetailsCo-Branding Benefits
Co-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right, or more detailed as seen in this video: Butterfinger and…
DetailsMemes and Marketing: An Interview with the Creator of the ‘Nigel Thornberry’ Meme
If you’ve been on Twitter recently, you may have noticed that one of the top trending topics has been “Nigel Thornberry.” Kids and parents of the 90s and early 2000s recognize this name as the father character on Nickelodeon’s The Wild Thornberrys (1998-2004), but what could bring such popularity to a character from a show…
DetailsWhat ICANN’s Commercial Domain Suffixes Mean for Online Marketing
ICANN (the corporation that controls top-level domain names) announced today that they will be introducing new domain suffixes, in addition to the 22 that exist currently, but unlike current suffixes, these will be commercial suffixes. Between January and April 2012, companies will be able to apply for individualized suffixes, anything from .mcdonalds to .burgers. The…
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