I attended the (sold out) American Idol Live Concert this past Friday at Nokia Live in Los Angeles courtesy of Samatha and Jennifer at Interscope/Geffen/A&G Records. I didn’t follow American Idol this season (10 seasons strong), but after the concert my plus one and I certainly wish we did. The Top 11 are a very…
DetailsI recently took my two nieces ice skating for the first time and observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to going solo…
DetailsCo-branding (cross branding, brand partnership) is a marketing initiative between two or more companies to raise brand awareness through association with one another forming a marketing synergy. Examples can be as simple and modest as display packaging, as seen in the image to the right, or more detailed as seen in this video: Butterfinger and…
DetailsIf you’ve been on Twitter recently, you may have noticed that one of the top trending topics has been “Nigel Thornberry.” Kids and parents of the 90s and early 2000s recognize this name as the father character on Nickelodeon’s The Wild Thornberrys (1998-2004), but what could bring such popularity to a character from a show…
DetailsICANN (the corporation that controls top-level domain names) announced today that they will be introducing new domain suffixes, in addition to the 22 that exist currently, but unlike current suffixes, these will be commercial suffixes. Between January and April 2012, companies will be able to apply for individualized suffixes, anything from .mcdonalds to .burgers. The…
DetailsOriginally published on ReelSEO, written by Supercool Creative Director David Murdico Over the last couple of years I’ve become a bit of a political junkie. And like any good junkie, I spend half my time dosing up on Fox, MSNBC, Politico and Huffpo and half my time looking for my next fix. With ever-increasing frequency,…
DetailsThe other day, I was traveling from Los Angeles to San Francisco, and I finally understood the amazing impact of social media. I find that I meet so many business contacts on airplanes, at bus stops, on trains, etc. How do you maximize your interactions within such a short window of time? Let’s use the…
DetailsThe Internet is undoubtedly a constantly-evolving medium that goes through changes at almost light speed. As marketers, it is our job to keep up with these changes, stay informed about the latest trends and technologies, create some of our own, and anticipate where our users are going next. If you need proof of this rapid…
DetailsFilmmakers, drinks, shorts screenings, and Supercool Creative The Shorts ‘N Spirits Showcase LA was held at On the Rox in West Hollywood yesterday night. It was a great networking event—filmmakers, marketers, and movie buffs alike came to mingle and meet. Three shorts screened: Manipulation by Frank Zanca (Co-Founder of Visions Media, LLC which manages the…
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