A few posts ago we discussed the top two social media sites for your brand: Facebook and Twitter. Both are pretty basic to comprehend, but require some careful analysis before implementation. But those aren’t the only sites that can come in handy when promoting your brand. When you consider that the average individual spends close…
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In the first of the Supercool Series, we introduced Facebook as a way to kick start your brand. The second in the series may be one that you expected: Twitter. Although it’s one of the most used social networking sites, Twitter comes with some features you may not have recognized as useful to your brand.…
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So you have a brand that you know is amazing and you’re ready to show it to the world via social media. Congratulations! But wait, before you attempt to tackle the virtual beast let’s think about this together. When considering social media integration, you can’t just put your brand on any and every site just…
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Social media “Liking” and “following” can lead to a relationship that is mutually beneficial to brands and consumers, but both sides have to ask the question “what’s in it for me? ”While companies are after data, stats and a somewhat captive audience, users want compelling content, delivered in a personal manner. Even though it takes a…
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Out of all the memorable moments that arose from the 2013 Oscars, the most noteworthy has to be Jennifer Lawrence’s embarrassing trip. On the way to accept her award for Best Actress, Silver Linings Playbook, Lawrence tripped on the layers of fabric making her dress. Addressing the faux paus head on, Lawrence managed to pull…
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In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,…
DetailsOreo’s social media team jumped on an opportunity during the Superbowl blackout, tweeting about dunking in the dark. Quick thinking and timely posting got them over 13,000 retweets. Of course, every brand isn’t going to get the same results as Oreo with their 71,000 followers but there are still universal lessons to be learned. Flexibility:…
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Written by Andrew Shahmirian So you’ve got a big budget title in the pipeline that has an equally big marketing budget. It’s part of a developing franchise and the higher ups have decided that this is the one that’s going to be big. So naturally, you want to position your game as a blockbuster hit and…
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Not every brand, business or startup has the requirements or budget to jump head first into digital marketing – PR, social media, videos, contests, creative advertising – and bringing in an agency to plan and run everything can be overkill. On the other hand, not every team is set up with the expertise or bandwidth…
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In celebration of Martin Luther King Day, and the impact he had on our country and the world, I thought I’d reflect back and see what he knew about social media. OK, I’m done. He knew nothing about social media. How could he? He was a great man but he wasn’t a wizard. In the…
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