This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old…
Details
I used to love Between Two Ferns… and always looked forward to new episodes… until today. If you haven’t seen it yet, Zach Galifianakis interviews President Barack Obama. Actually, I’m conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea…
Details
This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course, the year that EVERY SINGLE THING on the Internet was…
Details
I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well: Online Video Marketing Trends Yesterday. Today. Tomorrow. WHY INVEST IN ONLINE VIDEOS? Because being left behind sucks. Every 3 years, businesses double…
Details
In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful in the decision process, and after watching a video, 64%…
Details
In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all meetings at least one day a week! “The problem that…
Details
We finally made a long awaited follow up to our Super Funny Happy Valentine’s Day Song (over 1.3 Million views). Let’s see if we can top that. In case you missed it, here’s the original, one and only, Super Funny Happy Valentine’s Day Song too!
Details
In this economy, or any economy, most people don’t look forward to having to fire anyone. Do you find yourself in a position where one of your employees has gotten to the point where their job performance is substandard? Where there is little chance of re-habilitation? Where termination is the only option? How did this…
Details
Boy meets girl. Girl meets boy. Boy meets boy. Girl meets girl. And unfortunately, they’ve met each other in the office that they’ll be working in together because, well…they’re co-workers. And we’ve all been there. You make flirty eyes as you walk past the bleak, colorless cubicles, or gently brush hands as you’re reaching for…
Details
1. “THE GOSSIP” “Did you hear that Sandy is getting a divorce from Steve? And Steve has secretly been having an affair with their mailman? And Sandy is so upset that she dyed her hair, but put too much bleach in the dye and she had to shave it all off and now she’s wearing…
Details
Call Supercool