In celebration of Martin Luther King Day, and the impact he had on our country and the world, I thought I’d reflect back and see what he knew about social media. OK, I’m done. He knew nothing about social media. How could he? He was a great man but he wasn’t a wizard. In the…
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Marketing video games requires appealing to two entirely different types of audiences: the new players and the hardcore veterans. Video game designers are already familiar with the difficulty of designing for a wide variety of knowledge and interest. Too easy, and the game isn’t interesting to the veteran players. Too hard, and the newcomers won’t…
DetailsAt the end of 2012 I did a webinar on B2B video and social media marketing for BrightTalk. Here’s a video of the presentation. For some extra fun, turn on CAPTIONS and see what Google’s auto captioning function thinks I’m saying.
As the great comedian Mitch Hedberg once said “There’s turkey ham, turkey bologna, turkey pastrami. Someone needs to tell the turkey, ‘man, just be yourself.’” The same could be said to brands about their social media. This form of marketing has opened up two-way, three-way and five-way conversations with consumers. But to take full advantage,…
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Huge shout out to Danny Kastner, and Erin Michelle for their great work raising money for deserving Boys and Girls Clubs Families over the holidays. Danny set a world record by recording 100 original personalized video songs in 18 hours and he’s recording your personal wish to anyone in your very own video song today, New…
DetailsJust a quick post to congratulate Big Ass Fans® on being featured in the inaugural ranking of Inc. Magazine’s Hire Power Awards. The Big Ass Fan Company generated 74 jobs from 2008 to 2011, placing it sixth among the top 10 private manufacturers nationwide and second within the state of Kentucky. The company grew from 133…
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Thursday night December 13th, What’s Trending and Virgin Mobile are hosting the first ever TUBE-A-TWEET-A-THON HOLIDAY SPECTACULAR at 6 p.m. PT / 9 p.m. ET, to benefit Covenant House, an international non-profit focused on fighting youth homelessness. Virgin Mobile will be driving the donation aspect while also hosting musical performances from its studio in New York City. The live streamed variety show…
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Instagram is playing an increasingly important role in developing the public image and appeal of both bands and brands. As a social media tool, the platform can help create immensely strong and loyal fan bases, build buzz and drive sales. Following these simple guidelines can turn any brand, product, or company into an Instagram favorite.…
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By Eric Taylor, freelance writer and business developer for Qwaya. Unless you’re making a consistent effort to reach out via Facebook, your brand page is eventually going to become stagnant. Facebook brand pages need a lot of upkeep, a heaping helping of originality. And while this might sound very difficult to achieve, it’s actually quite elementary if…
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Looking for ways to market your indie masterpiece but unsure of how to proceed without the backing of a major studio? Filmmakers interested in maintaining a reasonable marketing budget for their projects while still drawing ticket sales, take note! Using social media to market independent films is an effective and low-cost alternative to the advertising…
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