This is a guest post by JonJon Yeung, Everyone is trying to understand the formula behind making things go viral. Jonah Berger, Associate Professor of Marketing at the University of Pennsylvania, even wrote a book about it. According to Berger, virality is neither purely skill nor purely luck – it is both an art and a…
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I actually view 100% of my TV on a second screen device and not on a TV. I threw my TV away about a year ago. So what are your viewing habits? As networks, advertisers and social media platforms try to capitalize on the second screen trend— a recent survey found many Americans are…
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Trolls have been around for centuries. In Norse mythology trolls were magical creatures who lived in caves, in J.R.R. Tolkien’s Middle-Earth trolls were evil and crude, in the early 90s trolls were cute little plastic dolls with the bright neon colored hair, and now trolls live on the internet leaving crude comments throughout the web.…
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Your marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter while…
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I contributed an article to Business Insider this week based on my frustration with all the brands, businesses and startups out there who are letting their social media communities control their behavior. Social media is great for getting feedback but to what extent do we as an agency recommend knee jerk reactions every time there’s…
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The internet is becoming a crowded place and brands and startups face the same problem: How to get new customers! It would be nice if customers would just come knocking, but instead of waiting around, they need to get out there and start promoting online. Here’s how. SOCIAL MEDIA Social media these days has become…
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Yet another marketing phrase, ‘Native Advertising’ has managed to capture the attention of everyone in the marketing world and it has received a lot of attention from media, brands and publishers. After cutting through this hype, one question still remains unclear to many and that is, what does it actually mean? The phrase ‘Native Advertising’ encompasses…
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This guest post is by Drew Hudson, of Grovo.com. Social media is now more popular than porn on the internet. I know, I know. I didn’t believe it either. Standing out in the fray that is social media can be as mystifying as it is necessary. Knowing what sites to promote your business on, and how…
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If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. 1. VIDEO IS WHERE YOUR CUSTOMERS ARE SPENDING THEIR TIME YouTube alone has over 4 billion views per day, and it’s the second largest search engine next Google, which owns YouTube)…
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With 2.4 million active users and 81 million unique visitors a month, Reddit is one of the world’s most visited social media websites, making the platform valuable to marketers, if used correctly. Reddit’s content is completely created and moderated by its users– Reddit users submit links to interesting and engaging content, and other users either…
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