Marketing directors, brand managers, product managers and social media professionals are using content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their products and services. The secret is to create content that’s valuable and shareable, get it to the right people, entertain, inform and educate them, and position…
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If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that? The goal of any business is to create new customers, and…
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Your digital marketing team is assembled and you’re ready to brainstorm that big new campaign direction. A guy at the table giggles. You think he has a good a idea. He doesn’t. He just got a funny text from his buddy. OK, moving on. Someone blurts out a current event they just saw on Twitter…
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This clown knows more about social media marketing than most marketing directors, social media managers or agencies. Social media is about raising awareness, grabbing peoples’ attention and keeping them engaged. Here are 5 things this clown knows about it. He may not even have a Facebook, Twitter, YouTube, Pinterest, LinkedIn Instagram Snapface, Facelink or Instaface…
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Startups need to launch. That simple. Nothing will ever be perfect. Go. Make changes as you move along. Collect feedback. Fuck up. You will. Nobody will know, as long as you fix it.
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Why do people watch online videos? Marketers have to understand these reasons so they can produce and promote marketing videos and video ads that people actually want to watch. Why does that matter? Because disruptive video advertising, or shoving video ads in viewers’ faces works if you’re willing to pay for every view or engagement.…
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Businesses continue to adopt new and innovative digital marketing strategies to differentiate themselves from their competitors. However, in your quest to do so, don’t ignore or overlook video marketing. So why are videos so effective in marketing? There are quite a few reasons. First, videos grab people’s attention, as they engage viewers both visually and…
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Every startup and new product is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital…
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Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and…
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The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. They should pay more.…
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