Entrepreneurs jumping into the startup world should seriously consideration of its potential pros and cons. Having a realistic understanding of how you will be able to cultivate success, build a strong team, and prevent unexpected failure are just a few things that should be addressed before making the big startup leap. One of the best…
Details
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand what the best social media agencies do. They believe social media marketing is just about knowing your way around Facebook or occasionally sending out 140-character…
Details
We’ve been seeing a steady trend towards increased public safety laws for some time now, including seat belts, motorcycle helmets, bicycle helmets and now… office helmets? State lawmakers are calling for a law that would require all employees who work in offices to wear helmets at all times to protect their heads against office accidents.…
Details
As you select which digital marketing approaches and tactics you’ll be including in your 2013 video game marketing campaigns, keep in mind that it’s not always which tactics you fit into your budget or the budget you spend, but how smart you are about how those budgets and tactics are used. A huge part of…
Details
Video is a tool of social media. So, as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with…
Details
Each year, startup companies introduce their products to consumers with a goal of becoming a consumer favorite. As a digital agency that has the pleasure of working with brands and startups, we at Supercool help similar companies present their products to target audiences through creative mediums such as digital marketing or social media management. While…
Details
The show about nothing, we all know, was always about something: the business of life. And who better to show us the way than a standup comedian, an entrepreneurial hipster doofus, an acid-tongued clothing catalog editor, and a slow-witted bald man? Not to mention some other people. From tips on interviewing, to crafting the perfect comeback, to…
Details
If you’re looking for ways to get and keep followers on social media sites like Facebook and Twitter, then there are a great deal of blog posts and books written to help you. Some suggest an eye-catching design or a celebrity endorsement with the belief that such efforts will help retain followers. But what happens…
Details
It’s the middle of a meeting and one of your coworkers is addressing the room. Her presentation is going well and everyone at the table is engaged. But then, something strange but all too familiar happens. She starts to stumble in her delivery, as though she’s grasping for an idea that somehow slipped out of…
DetailsBesides being a wet-your-drawers funny video, “The Beach Boys Shred I Get Around” is a good example of using less branding in branded entertainment videos. At the end of the video, there’s a shot of “Stick City World’s Largest Hod Rod Dealer,” which was apparently a top spot for custom cars back in the day.…
Details
Call Supercool