The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many…
Details
Video ads are wildly popular because they work – and I’m not just saying that because my video production agency makes wildly popular video ads – I’m saying that because my video production agency makes wildly popular video ads. 1. Video ads – in a perfect world – like this article – are short and…
Details
Launching a successful crowdfunding campaign is pretty easy, if you know what you’re doing, And let’s start with the assumption that your product is awesome – because otherwise why would you be doing this? Here are the 4 most important things you should consider to make it all work out for you! #1 Crowdfunding Tip…
Details
Online video is the most effective marketing tool in online marketing history, but if the cost of producing videos outweighs the sales returns, something needs to be tweaked. The answer? Make more videos, less expensively, more frequently, more targeted, and more sales-driven. Video Production is Getting Cheaper in 2021 My creative agency / production company Supercool…
Details
Startups and hip, young companies take pride in their office dogs. Other than ping pong tables and cappuccino makers, nothing says “this office is cool” like a canine coworker. But according to a recent survey, most dogs would rather stay home than go to work with everyone else. Contrary to popular belief, canines are content…
Details
Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return…
Details
Digital video marketing requires the same level of planning and strategy as broadcast. You can’t just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your…
Details
Social media is an incredible tool for connecting people to each other, and to their favorite brands. But before we even get into it, let’s define who are customers are. Our pal Julian Goldie does a great job with this in his video ‘What Is Buyer Persona And Why Do You Need It For Your…
Details
“Content is the king of digital marketing.” The line itself signifies the importance of content in the digital marketing world. Content marketing is one of the best digital marketing strategies that you can use to grow your business in the long run, but it does not mean that you should create content on any keywords…
Details
Blogging, whether it is on behalf of a business, or for your own personal projects, is getting tougher. The internet is becoming more and saturated with written content each day, and as a result, 91% of blog posts get zero organic traffic. Adding videos to your blog posts can greatly increase their chances of being…
Details
Call Supercool