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Why Brand and Startup Videos Have To Be More Creative

Why Brand and Startup Videos Have To Be More Creative

In the new age of: “I wish I could be as cool as my teenage son” and: “Why does my grandma have a Facebook?” social media has become an influential, passive aggressive, self-comparison interaction tool. Social media not only represents self-identity, but an engagement of…

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How to Find the Best Video Production Company or Agency

How to Find the Best Video Production Company or Agency

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands,…

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Sexist Game Trailer Turns Girl Into A Hamburger And Eats Her

Sexist Game Trailer Turns Girl Into A Hamburger And Eats Her

I’m ashamed of myself. I was swept up in my quest to market a new video game and did the unthinkable. I broke the first rule of online video advertising. “Don’t turn women into hamburgers and eat them just for a laugh” Oh sure, it…

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What is The Best Time to Post Social Media Updates?

What is The Best Time to Post Social Media Updates?

“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”

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3 Marketing Trends Dominating 2015

3 Marketing Trends Dominating 2015

This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for…

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The Holy Grail of Content Marketing – and When to Recommend It

The Holy Grail of Content Marketing – and When to Recommend It

By Tanya Hall, Guest Contributor With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however,…

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How about Comedy Videos in Cosmetics Marketing?

How about Comedy Videos in Cosmetics Marketing?

My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates…

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5 Things Video Game Execs Need To Know About Marketing Games

5 Things Video Game Execs Need To Know About Marketing Games

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

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The Best Ways To Market Mobile Apps and Games

The Best Ways To Market Mobile Apps and Games

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along…

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