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3 Marketing Trends Dominating 2015

3 Marketing Trends Dominating 2015

This guest post is written by Nick Rojas. The basic tenets of marketing will always remain consistent, but changes do regularly occur in the industry. As technology and audience behaviors evolve, marketers need to stay up to speed with current trends as well as prepare for…

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The Holy Grail of Content Marketing – and When to Recommend It

The Holy Grail of Content Marketing – and When to Recommend It

By Tanya Hall, Guest Contributor With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however,…

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How about Comedy Videos in Cosmetics Marketing?

How about Comedy Videos in Cosmetics Marketing?

My agency / production company recently produced an animated video for a new product called Swoon. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.

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5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates…

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5 Things Video Game Execs Need To Know About Marketing Games

5 Things Video Game Execs Need To Know About Marketing Games

I don’t care of your game involves stacking cherries on top of ice cream before it melts or shooting hookers in the street. Own it.

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The Best Ways To Market Mobile Apps and Games

The Best Ways To Market Mobile Apps and Games

What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming machine builders to get their thoughts. Here’s the advice that made the most cents, along…

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10 Ways to Convince Anyone About Social Media Marketing

10 Ways to Convince Anyone About Social Media Marketing

If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?  The…

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Carnivore Club’s Promo Video Shows It’s OK to F-Up

Carnivore Club’s Promo Video Shows It’s OK to F-Up

Following in the steps of funny viral video promos for Old Spice and Dollar Shave Club, is the world’s first curated subscription box for cured meats. Carnivore Club has launched a video to promote the expansion of their services with F-Up Insurance, the newest way…

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5 Reasons Instagram Marketing is B**ch Slapping Facebook

5 Reasons Instagram Marketing is B**ch Slapping Facebook

With marketing fads coming and going faster then ever in this digital age, one trend has remained king…social media. The millennials who only vaguely remember the days of dial-up internet (cue the ear-splitting, screeching phone sound effect) have gone from consuming Play-Doh to consuming content…

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How to Make a Social Media Update Checklist

How to Make a Social Media Update Checklist

I was in a McDonald’s one day when I saw the cleaning checklist on the back of the bathroom door. I thought, if the guy cleaning the bathroom needs a checklist to make sure he doesn’t forget to sweep or wipe down the sink, we…

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