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Stop Chumming Your Social Media Fans And Start Spearing Them

Stop Chumming Your Social Media Fans And Start Spearing Them

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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10 Most Important Marketing Tech Innovations for 2014

10 Most Important Marketing Tech Innovations for 2014

This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the mobile revolution continues to dominate most of the consumer tech market,…

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5 Branding and Rebranding Lessons Learned by the Big Brands

5 Branding and Rebranding Lessons Learned by the Big Brands

This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know…

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Zach Galifianakis Jumps The Fern with President Barack Obama

Zach Galifianakis Jumps The Fern with President Barack Obama

I used to love Between Two Ferns… and always looked forward to new episodes… until today. If you haven’t seen it yet, Zach Galifianakis interviews President Barack Obama. Actually, I’m conflicted, because I love comedy, I write comedy and I run an online video and…

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5 Social Media Advertising Trends in 2014: Forget That, Remember This

5 Social Media Advertising Trends in 2014: Forget That, Remember This

This is a guest post written by Kimberly Barnes. Ah, 2013. The year that “selfie” joined “bootylicious” in the Oxford Online Dictionary. The year that some genius created a poop version of the Harlem Shake — and 700,000 of us watched it. And, of course,…

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Online Video Marketing Trends 2014 – Infographic

Online Video Marketing Trends 2014 – Infographic

I designed this stats-driven infographic to illustrate how online video production, marketing and viewership have been, and will be, trending over the years and why marketers should care. Here’s the text version as well: Online Video Marketing Trends Yesterday. Today. Tomorrow. WHY INVEST IN ONLINE VIDEOS?…

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5 Ways Marketers Can Use Online Video Marketing in 2014

5 Ways Marketers Can Use Online Video Marketing in 2014

In 2014, online video marketing has become the latest trend that companies and their brands have chosen to successfully advertise their business and products. How effective is online video marketing? According to ComScore, 90% of users say that seeing a video about a product is helpful…

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Are Your Meetings a Waste of Time?

Are Your Meetings a Waste of Time?

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all…

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How Important Is The Creative In Online Video Marketing?

How Important Is The Creative In Online Video Marketing?

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you?…

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Social Media Isn’t Magic – It Takes Planning and Hard Work

Social Media Isn’t Magic – It Takes Planning and Hard Work

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic….

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4 Reasons to be Nicer to Your Social Media Manager Than Your CEO

4 Reasons to be Nicer to Your Social Media Manager Than Your CEO

Life has a funny habit of neglecting the worker bees. But as technology continues to transform our interactions with customers, your Social Media Manager, not your CEO, is the one who will make or break your organization. Here are four reasons to be nicer to…

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How To Avoid Having to Fire Employees

How To Avoid Having to Fire Employees

In this economy, or any economy, most people don’t look forward to having to fire anyone. Do you find yourself in a position where one of your employees has gotten to the point where their job performance is substandard?  Where there is little chance of…

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