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VIDEO: Going Viral vs Tapping Influencers

VIDEO: Going Viral vs Tapping Influencers

I was recently a panelist at the MediaPost Social Media Insider Summit on 10/23 at Lake Tahoe, speaking on the topic of “What’s More Important? Going Viral or Tapping Influencers?” Special thanks to the MediaPost team for another awesome event! Here’s the live streamed video…

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Can App Trailer Videos Get Your Game On the App Store?

Can App Trailer Videos Get Your Game On the App Store?

Rebecca Borison wrote a great article on app marketing for Business Insider about the game Blek, and how co-founder Denis Mikan figures he managed to get his app into the #1 spot on the Apple App Store for 20 consecutive days. Mikan says the app…

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Is Your Video Marketing Strategy Smart or Stupid?

Is Your Video Marketing Strategy Smart or Stupid?

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would…

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If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

Right after I graduated from USC, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta and moved to Hollywood…

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9 Reasons Your Business Should be an Attention Whore

9 Reasons Your Business Should be an Attention Whore

Ever heard the expressions “any press is good press,” or “any attention is good attention?” Know why these expressions exist? Because every brand, business, startup, celebrity, musician, actor and wannabe needs to start by getting attention or they’re going nowhere fast. The most successful people…

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5 Things Startups Think About Themselves That Are Wrong

5 Things Startups Think About Themselves That Are Wrong

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with startups every day, and the one thing many…

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Should You Hype Your Startup Pre-launch by Marketing Now?

Should You Hype Your Startup Pre-launch by Marketing Now?

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a specific reason for flying under the radar, get out there early and often on…

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How to Make a Viral Video Go Viral

How to Make a Viral Video Go Viral

The best thing about online video is that it gets ATTENTION, builds AWARENESS, INTEREST, and drives ACTION. Action is the part we’re after. That’s where people buy your stuff. Strip away the glitz, glamor and varying definitions of  ”going viral,” and the whole point of…

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How to Find the Best Video Production Company or Agency

How to Find the Best Video Production Company or Agency

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands,…

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Will You Be At The Disrupt LA Tech Summit?

Will You Be At The Disrupt LA Tech Summit?

We will! Who wouldn’t want to attend this rockstar  summit filled with YouTube celebs, Google, IBM, Disney, Sony, and Activision Executives? Supercool will be covering the event and we look forward to seeing you there! Silicon Beach Young Professionals presents the DISRUPT LA Tech Summit –…

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The Top 5 Friday Quick Rant

The Top 5 Friday Quick Rant

On with it… 1. Someecards I recently wrote a featured article for iMedia called Top 10 Trends Marketers Wish Would Die. I wish I had added Someecards. Somehow I get the newsletter. It used to be cool, but how is it still going? I get it….

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Stop Chumming Your Social Media Fans And Start Spearing Them

Stop Chumming Your Social Media Fans And Start Spearing Them

At some point you have to let your fans know what you need them to buy and reel them in the boat. Or use the hook if you have to.

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