The Supercool Creative blog covers topics relevant to online video marketing, social media marketing, viral marketing, online marketing trends and anything else we think you may find interesting.
Over 2 billion people worldwide use the internet, for various purposes, and almost all of them come into contact with social media through one means or another. It’s difficult to get an actual statistic on how many people use social media since a single person might participate in multiple ways, from tweeting to blogging to posting, but Facebook alone is poised to top 1 billion active users by August 2012, over 3 billion videos are viewed daily on YouTube, Twitter is at 100 million active users and Google+ is at well over 100 Million. Since social media is how people are communicating and interacting with each other online, brands and businesses have to be a part of those conversations.
2. Social media is accessible
Social media is really, really easy to access. Anyone with a name and an email address can sign up for Facebook, Twitter, YouTube, Google+, Foursquare or any number of social networking sites, and start connecting with friends. Even people who don’t have friends can get their social media fix by starting or reading a blog and making comments. As smartphones and wifi become almost omnipresent, your target audience no longer needs to be sitting down in front of a desktop to be able to access the internet, meaning that social media has become a constant, easily-accessible presence in public (and private) life.
Face it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you need to do. Read this and then go do it.
Who’s in charge here? Establish your Facebook, Twitter, Youtube, and Google+ as the go-to authority for all the information your fans need. First, develop and release creative content on a regular basis. Write and schedule updates well in advance that include events, contests, videos and other content. Be prepared to throw some of that out the window and update on the fly as needed.
Second, have a social media manager in place that is engaging and replying to users’ questions, comments and responses in real time. Do (and continue to do) those two simple things and fans will know you’re the boss.
Supercool Creative has just launched Round 4 of the contest we’re running for Capcom’s new game title Street Fighter X Tekken. This round is called “Flat Ono vs Flat Harada” and we’re asking fans to download and cut out a “flat” version of either Capcom producer Yoshinori Ono or Namco Bandai producer Katsuhiro Harada and snap a photo of him in a cool place!
Round 4 Flat Ono vs Flat Harada is part of a 5 month social media campaign that Supercool Creative is running for Capcom that includes 5 facebook contests, custom Facebook tabs, Facebook, Twitter and YouTube management and a 12-episode video series called X The Line, starring video game host Andrea Rene who interviews some of the fighting game world’s top players and influencers. The series also features SFxTK-related news and events, a fan feedback segment called Cross Talk (X Talk) and frequent fan giveaways!
As a digital creative and social media marketing agency, we’re often asked “where do you think up your ideas and how do you share your work.” Well, we have a little device called the “Idea Machine” that runs on magic… and AA batteries.. You just tell it what you need and it makes up ideas. The way we like to share ideas is through a complex network of social media influencers, fiber optics arrays and a disciplined team of miniaturized bike messengers that deliver brand messages into people’s brains while they are doing other things like being at work. We like to make them think it’s their idea. We’ve said too much.
About The Cow In the Video: The cow’s name is Alice and she lives in this cool, custom, 2-story cow hut you can’t see in the video. She asked us not to show it because she’s paranoid about drone strikes. Cows are ridiculous about that sort of thing. Alice was not harmed in the making of this video, although we tried several times. Cows are smarter and more illusive than we give them credit for, and they play wicked mind games. Alice has been playing the cowbell for almost 2 years.
Supercool Creative is a digital creative and social media marketing agency in Los Angeles specializing in big ideas, marketing, interactive & online video production.
In the latest series of X The Line, the video series Supercool Creative is producing as part of the social media campaign we’re running for Street Fighter X Tekken, Capcom Senior Product Manager Matt Dahlgren reveals exclusive Gems System info and sits down for an interview with X The Line host Andrea Rene. New Gems System screen captures and gameplay are featured!
Street Fighter X Tekken is in the HOUSE! Well, Ryu and Kazuya that is. Supercool just received a shipment of exclusive SFXTK bobble budds for our Street Fighter X Tekken ‘X The Line’ YouTube and Twitter Contest winners!
Our social media campaign for Capcom’s Street Fighter X Tekken also includes 5 butt-kicking contests on Facebook! where fans can win HUGE prizes including PS3s, signed copies of SFXTK, and the ULTIMATE GAMER CAVE which includes a huge TV, gamer chairs, headphones, fight sticks, a custom games collection and even a mini fridge, so you never have to leave the room. Round 3 of the X The Line Contest WAR PAINT opens on Monday, December 12th, 2011.
Here’s a look at the latest Street Fighter X Tekken ‘X The Line’ video produced by Supercool Creative as part of our social media campaign for Capcom. In this episode, top fighting gamer Maximilian joins host Andrea Rene and gives us an inside look into the latest build and the new playable features of Street Fighter X Tekken.
Supercool Creative developed the series as a vehicle to chronicle weeks of exclusive details and breaking news leading up to the March launch of one of the most highly-anticipated fighting games ever!
An undeniably important facet of a successful campaign is a great Facebook Page. Knowing what kind of posts work best and knowing how to read and interpret the information provided by Facebook Insights will help your marketing team analyze its work, record progress and adjust your social media marketing campaign accordingly to create the largest impact possible.
Facebook recently re-vamped the Insights feature, adding a critical facet called Virality. Facebook defines Virality as “the percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.”
After liking, commenting on, or sharing your post a user makes that interaction stream to their friends Newsfeed. According to Facebook, the average user has 130 friends and that means a lot of potential new customers will see your content. Virality represents all users who advertised your page in that fashion.
X The Line: Interview With Clockw0rk” is the second in a series of 12 videos that are part of the social media campaign being run by Supercool Creative for Capcom’s Street Fighter X Tekken video game due out in March 2012. Street Fighter X Tekken is the latest in the legendary Street Fighter series. The social media campaign also includes 5 Facebook contests running through March.
I am fully aware of the first rule of Fight Club, but I can’t help myself (forgive me, Tyler Durden). Capcom’s Los Angeles Fight Club last night at the Belasco Theater in downtown was simply, awesome. Capcom invited us (VIP, woot!) to partake in this epic event and rub elbows with hardcore gamers. With a line of excited fans wrapping around two (possibly more) corners of the venue, music from A_Rival & DJ R-Rated, live performance from iam8bit, cosplay, free food and drinks, giveaways, top Street Fighter players battling, and several arcade stations featuring Street Fighter X Tekken, Ultimate Marvel Vs. Capcom 3 (Iron Fist and Vergil playable for the first time in North America), Street Fighter III: Third Strike Online Edition, Super Street Fighter IV: Arcade Edition and more!
Fight Clubs happen all over the world, so see if the next Fight Club is going to be in your town by Liking Street Fighter on Facebook!
