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How Important Is The Creative In Online Video Marketing?

How Important Is The Creative In Online Video Marketing?

Brands, businesses and startups are fast adopting online video marketing as a valuable tool in their marketing arsenal. Considering that video marketing relies on the power of messages being shared through social media, blogs, publications, PR and search, how far will good creative get you?…

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Social Media Isn’t Magic – It Takes Planning and Hard Work

Social Media Isn’t Magic – It Takes Planning and Hard Work

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media. Here’s the bad news. It isn’t magic….

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If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

If You Don’t See The Barriers in Front of You – You Can Walk Right Through Them

Right after I graduated from the University of Southern California, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had dropped out of college in Atlanta…

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Chinese Consumers Spend 51% of Their Smartphone Time Playing Games

Chinese Consumers Spend 51% of Their Smartphone Time Playing Games

Ever wonder what people are plucking away at on their smartphones and mobile devices at dinner, at work, crossing the street… omg driving? Well in China, in 2015, consumers report that they’re spending a full 51% of their smartphone time playing games, which is great…

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The Relationship Between Online Casinos and Social Media

The Relationship Between Online Casinos and Social Media

In the modern era, social media is king. Whether it’s Twitter, Facebook, Linkedin or Pinterest, everything we do, any message we want to send can be in the public eye within seconds. It’s not just individuals using social media to let the world know what…

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5 Ways to Promote Mobile Apps and Games with Social Media

5 Ways to Promote Mobile Apps and Games with Social Media

Your brand new shiny app or mobile game is almost ready for prime time or has been kicking around for awhile, and now you’re faced with a challenge. You can’t count on the iOS app store or anyone else to feature or promote your app…

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Marketing Video Production Cheat Sheet for Agencies Brands and Startups

Marketing Video Production Cheat Sheet for Agencies Brands and Startups

A 52 point outline to help agencies, brands and startups make informed marketing video choices as they add video to their marketing mixes! Video is the most widely used and the most effective content marketing tactic according to both B2B and B2C marketers  – Webmarketing 1|2|3,…

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A New PR Plan For Games Apps Startups and Product Launches

A New PR Plan For Games Apps Startups and Product Launches

PR has evolved. The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed significantly, resulting in a lot…

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Top 5 Reasons Every PR Pitch Needs a Video

Top 5 Reasons Every PR Pitch Needs a Video

Remember what we wrote about how Vine, an application that allows you to create and share 6 seconds videos, is an awesome marketing tool for brands? Well, Vine’s status as the frontrunner in video marketing is already being challenged by the launch of the new…

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5 Reasons Your Viral Video Won’t Go Viral

5 Reasons Your Viral Video Won’t Go Viral

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by…

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