The Knockout Word Spelling Game Kickstarter IS LIVE!

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Posted on January 13, 2018 at 12:53 PM

The Knockout Word is the perfect spelling game! This is one of the coolest games I’ve seen in forever, and as a board game lover – AND an English major, I can appreciate how with all of our devices deciding how things are supposed to be speled… speelt… spelled for us, we start to forget […]

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5 Ways to Make Sure Your Viral Video Won’t Go Viral

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Posted on December 26, 2017 at 08:43 AM

Marketing executives and advertisers speak of the “viral video” in hushed tones, fearing that if they express their desire to “go viral,” aloud they’ll be met with a chorus of angry naysayers screaming “you can’t make a viral video, they just happen… as if by magic!” They still all want one, though. Developing, producing and successfully […]

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The New Digital Marketing Strategy for Startup And New Product Launches

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Posted on December 24, 2017 at 12:00 PM

Every startup and new product is different, but there are so many commonalities between the points of creative revelation, inception, research, development launch and success, regardless of industry, that they all warrant being offered a NEW process, designed to command: Attention Awareness Need Interest Value Decision Action Through establishing and Carrying Out: Goals Targets Budget Digital […]

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How to Find the Best Video Production Company or Agency

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Posted on December 22, 2017 at 07:41 AM

The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an agency. My digital creative agency gets inquiries that range from brands, businesses and startups that know exactly what they need, to […]

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Is Your Video Marketing Strategy Smart or Stupid?

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Posted on December 12, 2017 at 06:00 AM

Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There’s a lot of debate over the return […]

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Video Production and Marketing: Brand Awareness or Call to Action?

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Posted on December 11, 2017 at 08:12 AM

The first step in embarking on a new video production and marketing project is to decide what you want the videos to do. Why are you making videos? What’s their job? Are they for Brand Awareness or do they employ an immediate Call to Action? That seems simple enough, but you’d be surprised how many […]

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Game Trailer and Social Video Production Tips for Marketers

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Posted on December 08, 2017 at 05:04 AM

Video game trailers and promoted social videos are basically ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like  movie trailers and social vids, we all love them! They’re windows into the soul of the game. They grab a viewer’s attention, show them what the game is all about, call them […]

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Why Small Businesses Should Budget For Video Marketing

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Posted on December 07, 2017 at 05:00 AM

Guest post written by Owen Andrew | @owenandrew7 In today’s world, companies are looking for new ways to promote their business. Technology has changed public relations, and with the Holiday season coming, companies need to up their game plan to maximize holiday sales. Today’s business professionals need to start using video to create social ads, connect […]

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How to Make Your Social Media Marketing Drive Sales

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Posted on December 05, 2017 at 10:00 AM

Nobody really wants to talk about this. They’re too busy counting Twitter followers, Facebook likes, pins, Snaps and YouTube views, but how is all of this social media activity contributing to your bottom line… sales? Better yet, does your social media marketing strategy even involve sales? Brands, businesses and organizations are learning that social media […]

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Your Brand Fans Are Evil Bastards Waiting to Tear You Apart

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Posted on December 05, 2017 at 08:04 AM

How do you plan and execute an effective digital marketing campaign? You plan to change the plan. Be diligent, be ready, be prepared and above all be ready to adapt and react. Why?  because your fans are a bunch of sick, twisted, fickle, blood thirsty, evil bastards just dying to see your marketing fail. This is […]

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